Specialist Digital Marketing
3 weeks ago
Specific Job Functions :
Reporting - Analyze Daily, Weekly and Monthly Online/Website/Social Reporting (revenue, time on site, traffic sources, etc.) to determine online sales trends and forecasts.Social Media Monitoring - Monitor property and competitor social media platforms to insure proper social growth and identify new avenues for the property to pursue.Website/App Auditing and Monitoring - Continually monitor the website and mobile app for any updates, copy and image errors, layout issues, etc.Artwork Creation - Create new artwork content for Food &Beverage, Sales, Wedding Chapel, Convention and Banquets, etc. for use on property and online on the website and social platforms.Affiliate Marketing - Work with affiliates to increase affiliate market share and drive new revenue to the property.Work as needed by the Senior Vice President of Communications and Digital Marketing Department, including various property photography and videography projects.Coordinate Charitable requests.Assists Public Relations and Ad Agency as needed.Perform all duties deemed necessary for the success of the department.Responsibilities/Qualifications
Degree in Communications, Marketing, or Business Administration preferredMust be computer literate with proficiency in Social Media, MS Office and Adobe Creative Suite, and a working knowledge of HTML preferredAbility to work accurately in a fast-paced environment.
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