Specialist - Digital Marketing

3 weeks ago


Las Vegas Nevada, United States Wynn Las Vegas Full time
Job Description

Wynn Resorts is in search of a talented Digital Marketing Specialist to become a part of our Marketing Department. As the Digital Marketing Specialist, you will take charge of overseeing acquisition email marketing campaigns and collaborate closely with external agencies to execute paid social media strategies. Your primary goal will be to boost online room revenue, enhance customer engagement, and effectively promote various property amenities and outlets. This position will be based in Las Vegas and it is an in-office role.

Job Responsibilities:

Strategically execute email communications, ensuring adherence to brand standards and campaign objectives.

Conduct testing of subject lines, copy variations, and imagery to optimize both open rate and conversion rate.

Cultivate and showcase subject matter expertise across designated email campaigns.

Offer informed suggestions and enhancements to refine campaign performance and effectiveness.

Perform quality assurance on emails pre-deployment, verifying content accuracy, layout consistency, and hyperlink integrity.

Undertake all assigned duties diligently and proactively contribute to cohesive team efforts.

Construct and rigorously test each email, reviewing copy, imagery layout, and links.

Coordinate with agencies to strategize, implement, and optimize paid social campaigns effectively.

Foster a productive partnership with the creative team and agency partners to conceptualize and enhance assets, ensuring alignment with campaign objectives.

Work alongside analysts and agency partners to develop and refine reporting dashboards, promoting data-driven decision-making.

Maintain a thorough awareness of evolving social media trends, integrating emerging insights into campaign strategies and optimizations.



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