Social Media
2 weeks ago
Job Description: Social Media and Content Director
Position Overview: As a Social Media and Content Director for the Professional Football League, you will be responsible for developing and executing social media strategies and creating engaging content to enhance the League's brand presence, fan engagement, and digital reach. You will lead a team of social media and content professionals in producing high-quality, creative, and impactful content across various platforms. Your role will play a crucial part in driving fan excitement, building a loyal fan base, and increasing the League's digital footprint.
Key Responsibilities:
Social Media Strategy and Management:
Develop and implement the League's social media strategy to enhance brand visibility, fan engagement, and follower growth.
Create and execute social media campaigns aligned with marketing objectives and the League's brand voice.
Monitor social media trends, tools, and platforms, incorporating innovative strategies to maximize reach and engagement.
Content Creation and Management:
Lead the creation and curation of compelling and shareable content across social media platforms, including posts, videos, graphics, and articles.
Develop an editorial calendar and content plan that aligns with key events, games, and promotions.
Collaborate with internal teams, agencies, and content creators to ensure consistent and high-quality content production.
Social Media Community Engagement:
Engage with fans, followers, and influencers on social media platforms, responding to comments, messages, and inquiries in a timely and engaging manner.
Foster a positive and interactive social media community, promoting fan discussions, contests, and user-generated content.
Monitor social media conversations and sentiment, proactively addressing any issues or concerns.
Social Media Analytics and Reporting:
Monitor and analyze social media metrics and performance, generating regular reports to evaluate the effectiveness of social media campaigns.
Provide insights and recommendations based on data to optimize social media strategies and content.
Stay up-to-date with social media best practices and emerging trends, applying them to enhance the League's social media presence.
Social Media Advertising:
Develop and execute paid social media advertising campaigns to drive brand awareness, fan acquisition, and ticket sales.
Optimize ad targeting, creative assets, and budgets to maximize return on ad spend.
Collaborate with the Marketing and Sponsorship teams to integrate sponsor-related content into social media campaigns.
Influencer and Partnership Collaborations:
Identify and collaborate with influencers, celebrities, and partners to amplify the League's social media reach and engagement.
Negotiate and manage partnerships and influencer contracts, ensuring deliverables align with brand guidelines and objectives.
Develop co-branded and cross-promotional campaigns to reach new audiences and expand the League's digital footprint.
Crisis Management:
Monitor social media channels for potential crisis situations and coordinate timely responses with the appropriate stakeholders.
Develop crisis management protocols and guidelines to maintain brand reputation and minimize reputational risks.
Team Leadership and Management:
Lead a team of social media and content professionals, providing guidance, mentorship, and feedback.
Delegate tasks, manage workloads, and ensure timely delivery of high-quality content.
Foster a collaborative and creative team environment, promoting professional development and growth.
Qualifications:
Bachelor's degree in marketing, communications, digital media, or a related field. Master's degree is a plus.
Proven experience in social media management and content creation, preferably in the sports or entertainment industry.
Strong understanding of social media platforms, algorithms, best practices, and trends.
Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
Proficiency in social media management tools and analytics platforms.
Creative mindset with a keen eye for design, storytelling, and visual aesthetics.
Strong project management skills, with the ability to prioritize and manage multiple projects and deadlines.
Familiarity with video editing software and graphic design tools is a plus.
Passion for professional football and a deep understanding of the sports industry and fan culture.
Join our organization as a Social Media and Content Director and contribute to building a vibrant digital presence for the League, engaging fans, and driving digital growth.
Note: This job description is a general overview, and responsibilities may be subject to change based on the specific needs and requirements of the League.
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