Marketing Operations Specialist

4 days ago

Natick, United States Cognex Full time

Cognex is the largest, most successful, and recognized global player in industrial machine vision. We are a financially robust international company with no debt and have been in business for over 40 years. Using advanced optics, image sensors, and artificial intelligence software, Cognex vision and ID systems capture an image and then analyze it to make sense of whats being seen. We are deeply committed to fostering an inclusive and equitable work environment, guided by our "Work Hard, Play Hard, Move Fast" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere . We are working on a hybrid schedule. Job Summary We are looking for a Marketing Operations Specialist to join our web marketing team to help centrally manage our marketing tools and technologies that help drive awareness of Cognexs products and solutions. We are seeking a highly analytical individual with the ability to work effectively with international stakeholders to help manage and optimize our marketing technology stack including our marketing automation platform and website chat tools. This is a full-time position reporting to the Marketing Operations Manager. Essential Functions Assist with the management of the marketing tech stack consisting of 3rd party platforms and internal tools including Salesforce, Marketing Cloud Account Engagement, Qualified, Monday.com, and others. Collaborate with worldwide demand generation, content marketing, web marketing, sales operations, and IT teams to ensure our marketing tools are meeting their needs and the lead flow process is executed flawlessly. Develop training, technical, and other reference materials to ensure worldwide stakeholders efficiently deploy and maintain marketing technology platforms while demonstrating best practices. Provide technical support and troubleshooting (including the development of training and reference materials) for marketing tools and platforms, ensuring minimal downtime and maximum efficiency. Analyze campaign performance data to provide actionable insights that optimize email deliverability, click-throughs, lead conversion, and ROI Research and implement new tools as needed to expand and/or enrich demand generation programs. Knowledge, Skills, and Abilities Experience with Marketing Automation platforms required, preferably Salesforce Marketing Cloud Account Engagement. Experience with Salesforce CRM, Qualified, and Knak or similar technology strongly preferred. Project management experience is a plus. Excellent communication, organizational, and interpersonal skills. Ability to work independently. Strong data analytics skills. Minimum Qualifications Bachelors degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience. 5+ years of experience implementing and supporting marketing-related technologies and processes. Employment Opportunity Cognex is an equal-opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

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