Marketing Analytics Manager

2 weeks ago

Stanford, United States KORE1 Technologies Full time

KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for Marketing Analytics Manager in Palo Alto, Ca. The role is Hybrid and only requires being onsite 2-3 times per month, dependent on need.

Summary:

The Marketing Analytics manager will develop tailored 360 analytics plans to meet marketing & business objectives across business units including clinical service lines, insurance products, and brand initiatives and ensure all marketing programs have necessary plans in place. The marketing analytics manager will serve as the main point of contact for the majority of internal marketing reporting requests. This role will help address the challenges of understanding marketing effectiveness, return on investment, outreach strategy and marketing channel effectiveness as well as build strong relationships with the marketing team. The marketing analytics manager will primarily work with the service line marketing, digital experience, content and creative teams.

Duties:

  • Responsible for developing structured 360 analytics plans in partnership with our strategy, media, client engagement and web analytics teams to ensure reports/dashboards deliver against the needs of our internal/external partners.
  • Ensure 360 analytics plans include end-to-end focus tying marketing activity to key financial, capacity and brand health KPIs to inform decision making.
  • Define distribution and communication plan for alignment and dissemination of reporting deliverables.
  • Identify opportunities for testing & experimentation to be integrated into marketing programs, develop test plans to increase program performance.
  • Identify opportunities to further enhance the holistic marketing program reports/dashboards in partnership with the web analytics team.
  • Leverage analytics models such as marketing mix and attribution to support decision-making. Analysis areas include (but not limited to) audience segmentation, lifetime value, engagement, and return on investment.
  • Support the translation of existing report requirements into workable report templates and manage the transition of existing reporting from manual analytics process to integrated marketing analytics tool such as Tableau, Qlik etc. with support from Director of Analytics.
  • Define workflows and report views in integrated marketing analytics tool to ensure self-service automated reporting meets the requirements of internal marketing stakeholders.
  • Ensure internal marketing stakeholders have proper onboarding/training on how to leverage self-service automated reporting; define and keep up to date onboarding program for marketing reporting for new department hires.
  • Manage automated reports/dashboards within integrated marketing analytics tool ongoing basis, develop new dashboards as needed, and identify gaps in our marketing funnel and surface opportunities
  • This role will support the Director of Analytics in the development of a long-term marketing analytics roadmap.
MINMUM QUALIFICATIONS:
  • Bachelor's degree in a work-related field/discipline from an accredited college or university.
  • 7 + years of progressive responsibility and directly related work experience.
  • Able to prioritize a large number of competing initiatives, multi-task and drive multiple projects simultaneously
  • Experience working with statistical concepts, attribution & marketing mix methodologies
  • Experience working with and developing frameworks to streamline workflows
  • Adept at navigating a large, complex organization
  • Excellent oral and written communication skills
  • Strong understanding of online and offline advertising
  • Highly skilled analytical thinker
  • Expert in A/B test design
  • Expert in designing reports in tools like PPT that are easy to digest
  • Proficiency in using analytics tools including Adobe Analytics, Google Analytics/Tag Manager, other Google products, Tableau or other business intelligence and visualization tools
  • Attention to detail


Job Requirements

ABOUT KORE1
Specializing in professional and technical recruiting, KORE1 is committed to supporting top IT, Engineering, Creative, Scientific, Accounting and Finance professionals in their career paths. We build deep relationships with leading companies, connecting them to exceptional talent every day. With extensive industry expertise and unmatched opportunities, our goal is to provide a unique experience for our contractors and consultants as they prepare for their next role. We are passionate about matching the right people with the right companies.

Kore1 provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Kore1 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Kore1 expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Kore1's employees to perform their job duties may result in discipline up to and including discharge.

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