Marketing Manager

3 weeks ago

Stanford, United States Stanford University Full time

Stanford Medicine WellMD & WellPhD seeks an accomplished Marketing Manager to design, create, and develop marketing deliverables to execute in support of the center’s program and communication strategy. Since 2011, the Stanford Medicine WellMD & WellPhD Center has worked to advance the well-being of physicians and biomedical scientists, earning global recognition as a leader in the field of physician well-being. Our programs support over 6,000 clinical faculty, faculty scientists, residents, fellows, students, and healthcare professionals within Stanford Medicine. We collaborate with organizational and departmental leaders to cultivate an environment centered around professional fulfilment through individual Personal Resilience and organizational dedication to fostering a Culture of Wellness and Efficiency of Practice. Externally, our education portfolio has trained physician well-being leaders globally, and our model and assessment tools are utilized by healthcare organizations worldwide.

**About the Role**:
Reporting to the Director of Communications, this position plays a pivotal role in conceiving, creating, and managing marketing initiatives that drive a cohesive visual approach and brand representation throughout all media types while meeting the diverse communications needs of the WellMD & WellPhD audiences and within the expanding Center. The Marketing Manager will oversee print design and digital presence, including website, video production, social media, e-newsletter, and any future digital channels.

**Examples of projects**:

- Developing a photo / video repository and visual artifacts to help tell the WellMD & WellPhD story to internal and external audiences
- Creating promotional campaigns to drive attendance and participation in programs for those in distress, seeking community, and/or in need of support, recharge, and/or leadership development.
- Creating promotional campaigns to drive awareness, registration, and referrals to the center’s educational offerings.
- Redesigning the center website that includes both internal and externally facing pages and developing tools to allow for user-driven navigation to access personalized programmatic resources.
- Lead video projects and oversee vendor throughout the filming, editing, and production process in support of ongoing campaigns, such as Well-being Progress at Stanford.
- Managing and expanding the center’s social media presence (e.g. YouTube, LinkedIn)

To be successful in this position, you will bring:

- Bachelor's degree and five years of relevant experience,
- Previous experience in product, program, and/or services marketing.
- Experience with graphic design, web design, and multi-channel communications, ideally in an academic medical center or university setting
- Ability to work independently to meet expected deadlines and schedules.
- Experience with managing projects.
- Knowledge of marketing across channels, including digital and print.
- Ability to work cross-functionally, adapt to change and develop positive relationships with stakeholders.
- Familiar with market research and data analysis.
- Demonstrated problem-solving skills.
- Excellent oral and written skills.
- Strong attention to details
- Knowledge of graphic and general web design
- Proficient with Adobe InDesign and Illustrator
- Systems knowledge: Adobe Experience Manager (AEM), Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat Pro, Adobe Stock, Adobe Premiere, MailChimp, Constant Contact, Microsoft Outlook, Microsoft Word, Microsoft PowerPoint.

**Duties include**:

- Develop marketing and communication deliverables to drive awareness, understanding, and engagement of WellMD & WellPhD and its initiatives and offerings in an area of expertise for a program.
- Develop complex marketing and communications campaigns for a variety of content delivery channels, including print and digital media.
- Develop and design marketing campaigns and materials in support of the WellMD & WellPhD brand and the center’s mission.
- Manage marketing projects, including but not limited to oversight of video and graphics vendors and selection of online marketing platforms in support of designated communication and center priorities.
- Maintain industry knowledge of best practices and advances in marketing and digital communications to inform updates to the center’s strategic communications plan.
- Other duties may also be assigned

**DESIRED QUALIFICATIONS**:

- Master’s degree and 7 years of relevant experience with graphic design, web design, and multi-channel communications
- Experience working within an academic medical center or university setting
- Proficiency in Adobe Experience Manager (AEM); Adobe InDesign; Adobe Illustrator; Adobe Photoshop; Adobe Acrobat Pro; Adobe Stock; Adobe Premiere; MailChimp, Constant Contact, and/or comparable CRM platforms with e-newsletter capabilities; Microsoft Outlook; Microsoft Word; Microsoft PowerPoint; Microsoft Excel

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