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Product Marketing Manager

4 months ago

Dallas, United States Applied Digital Full time

Job Title: Product Marketing Manager

Location: Dallas (Hybrid)

Company Overview:

Applied Digital Corporation (APLD) is a U.S.-based leader in next-generation digital infrastructure, providing cutting-edge solutions in High-Performance Computing (HPC) and Artificial Intelligence (AI). We serve diverse markets with our Blockchain colocation services, HPC datacenter colocation services, and GPU cloud services. We are seeking a dynamic Product Marketing Manager to join our team and drive the strategy and direction of our products, reporting directly to the Chief Revenue Officer.

Job Description:

As a Product Marketing Manager at Applied Digital, you will own the product messaging, positioning, and packaging, driving strategies to enhance product adoption, drive revenue growth, and increase market share. You will possess strong leadership skills and a deep understanding of the HPC/AI Cloud Services Industry. This role requires a strategic thinker, creative marketer, and strong analyst to ensure our products stand out from the competition and meet customer needs.

Key Responsibilities:

  • Own the core APLD product message, messaging strategy, marketing architecture, positioning, and naming.
  • Conduct in-depth market research and analysis to identify customer needs, market trends, and competitive insights. Use this information to shape product positioning and messaging.
  • Collaborate closely with cross-functional teams, including engineering, sales, and marketing, to ensure seamless alignment and effective execution of product marketing initiatives.
  • Craft compelling and distinctive product messaging and positioning that resonates with target customers, effectively conveying the value and benefits of our products.
  • Develop and deliver product marketing collateral, including sales enablement materials, presentations, product videos, and case studies, to bolster sales efforts and drive customer engagement.
  • Spearhead product launches by working closely with broader teams to create launch plans, sales training materials, and go-to-market strategies.
  • Monitor and analyze market and competitive trends, providing insights and recommendations to inform product roadmap and pricing strategies.
  • Collaborate with the marketing team to conceive and execute integrated marketing campaigns that generate demand, elevate brand awareness, and foster customer acquisition.
  • Track and analyze key performance metrics to gauge the effectiveness of product marketing initiatives, offering data-driven recommendations for continuous improvement.
  • Assist in the annual planning process to support overall company business objectives, aligning with and reinforcing customer, sales, and product goals.
  • Develop and maintain strong internal relationships with executives, senior leaders, and stakeholders to achieve project objectives and deliverables.
  • Present and communicate to external audiences such as industry analysts, customers, partners, and the press.

Basic Qualifications:

  • 5+ years of global product marketing leadership experience, preferably in a related offering.
  • Experience in strategy or strategic marketing is preferred.
  • Exceptional presentation skills across multiple audiences, including executive, customer, and partner.
  • Strong customer orientation.
  • Experience with and existing relationships with industry analysts such as Gartner and Forrester would be a plus, but not required.
  • Experience speaking with the press is a plus, but not required.
  • Comfortable setting realistic expectations and managing a highly demanding and performance-driven employee culture.
  • Ability to thrive in a fast-paced, high-growth environment.
  • Must be a team player who is goal-oriented and confident, with aptitude and desire to build a high-performing dispersed team.
  • Demonstrated ability to get things done, build consensus, resolve conflict, and solve tough business problems, working in concert with others.

What We Offer:

  • Industry competitive pay
  • Restricted Stock Units in a fast growing, well-funded technology company
  • Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents
  • Employer contributions to HSA accounts
  • Paid Parental Leave
  • Generous PTO & holiday schedule

Note:

Applied Digital is committed to creating a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer and do not discriminate based on race, color, religion, creed, national origin, age, sex, gender, marital status, sexual orientation and identity, genetic information, veteran status, citizenship, or any other factors prohibited by law.