Paid Search Specialist Remote
2 weeks ago
Location: Irvine, CA - Remote Option - May require occasional travel if located outside of Los Angeles/Orange County area
Top Skills, Experience and Education Required
Bachelor’s degree
in Marketing Business or related field
4+ years
of experience in
Paid Search Campaign management
Deeply versed in
planning, buying, and optimizing in Search platforms
Proficiency in
Google Ads, Bing Ads, SA360 and Campaign Manager, Excel and Power Point
Job Description
Client’s
Digital Media Optimization
Team is looking for individual who will oversee the
Paid search accounts
managed by our
agency partners . The
Paid Search Specialist
is a
hands-on SEM expert
that will be responsible for
analyzing data and developing strategic optimizations
and recommendations within
Paid Search platforms . In this role, you use your expertise to help Client increase overall
revenue and ROI of paid advertising.
Primary Responsibilities
Act as
Paid Search subject matter expert
by driving continued innovation and industry best practices for Client brands
Monitor and analyze campaign
performance, provide insights and strategic recommendations based on
campaign results .
Perform ongoing paid keyword discovery, expansion
and provide optimization opportunities
Monitor bid adjustments and optimal spend across
different channels and keywords.
Prepare monthly reports, identify issues and provide insights and recommendations to
enhance Paid Search tactics
Build and maintain strong external relationships with
agency partners, vendors and internal cross functional teams
Stay current on industry updates, tools, trends and findings. Incorporate those learnings and new opportunities where possible.
Essential Skills and Qualifications
Deeply versed in
planning, buying, and optimizing in Search platforms .
Ability to prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact
Proficiency in Google Ads, Bing Ads, SA360 and Campaign Manager
Strong analytical skills with an ability to derive actionable insights from data.
Advanced Excel skills
with ability to
create pivot tables and perform v-lookups
Pharma or healthcare experience
is a plus
Google Ads and SA360 certification
Intermediate knowledge of MS Office
(Word, Excel and PowerPoint)
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