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Media Buyer
2 months ago
Job Description
Job Description Salary:
OVERVIEW:
SASSO Agency is looking to add an analytical, forward-thinking Media Buyer to our team. As a Media Buyer, you will be counted on as an important contributor to the success of our agency, supporting our media department as well as working with all other agency departments. The Media Buyer is responsible for ensuring the agency is meeting our clients’ media needs and working to fulfill all key functions of the media team. You will share the media team’s goal of ensuring we are delivering success for our clients and maximizing their budgets across all appropriate channels.
You will be constantly solving problems, working with team members, and communicating with vendors/reps to drive projects to completion and accomplish goals. You will be expected to work collaboratively in a group setting as well as individually to hit deadlines and produce work that is on-point with our goals and objectives.
SASSO promotes an environment where our all of our employees are continually learning and staying up to date on the latest marketing news, trends, and techniques in order to provide the best work for our clients. Attention to detail, exceptional organizational skills, exceptional communication skills (both verbal and written), and timeliness are extremely important to excel in this position.
Employment includes:
·
Competitive salary
·
Paid Holidays
·
Paid vacation
·
Sick leave
·
Flexible schedule
· Flexibility for remote work
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Continuing education
·
Team-building events
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Annual retreat
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Flexible lunch schedule
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Casual dress code
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Room for growth within the agency services
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Amazing work environment
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Healthcare Benefits including Dental & Vision
Requirements:
Media Buying experience
Background in advertising, marketing, and communications
Bachelor’s degree in mass communications, business administration, or marketing preferred
Excellent written and oral communication skills
Commitment to working in a team-based environment
A keen attention to detail and budgetary restraints
Awareness of creative processes and techniques – including digital platforms
Strong strategic, analytical, and organizational skills
A proactive attitude, and a willingness to learn and take initiative
Time-management skills for logging hours for tasks
Proficient in media buying, researching, and planning software such as Strata, Nielsen, Arbitron, and others
The ability to work under pressure and tight timelines and assimilate large quantities of information quickly, while maintaining attention to detail, drive, and flexibility
Resilience, to enable you to deal with problems and constructive criticism
Technologically savvy and up to date in all of the latest trends in your area of expertise
Ability to travel, if/when necessary, as needed
Familiar with project management and office communication tools a plus (Workamajig, Dropbox, Google Docs, Slack, etc.)
Proficient use of Microsoft Office Products (Word, Excel, PowerPoint, etc.)
ROLE RESPONSIBILITIES
Market Research & POV’s:
Research and build media decks for current and prospective clients
Conduct market research and analyze demographics, media usage, psychographics, and buying patterns to define target audiences and campaign requirements
Use Rankers to make informed media recommendations and plan buys
Research and develop strategies for both traditional media as well as digital and social media
Develop sound rationale for media decks and/or detailed strategy documents for clients
Present media decks to current and prospective clients
Media Planning & Strategy:
Attend and lead rep meetings and calls
Negotiate rates and added value with reps and vendors to ensure the most cost-effective buys for our clients
Build detailed media plan flowcharts
Ensure media plans strategically optimize each client’s budget
Manage client budgets and monitor campaign costs and ROI to pivot strategies as needed
Media Placement:
Develop detailed Buy Summaries and Buy Recaps for clients on an ongoing basis
Ensure completion of Media Authorization forms for clients
Initiate and fulfill Insertion Orders for client buys
Confirm buys with reps and vendors in alignment with media plans
Track, analyze, and summarize advertising data such as views, click-through rates, engagement, and conversion rates for client campaigns
Continuously monitor audience and media trends, practices, and new technologies
Traffic & Creative Instructions:
Coordinate with Account Manager and Creative Team to plan project tasks and deadlines, ensuring that deadlines are met for timely media placement
Work with Account Manager and Creative Team to ensure all creative for media placements is fulfilled and organized for buys
Systems & Processes:
Adhere to agency systems and processes to help ensure optimum workflow
Maintain clear and timely communication with internal teams and clients
Work in the appropriate agency software and cloud-based systems for project management, communication, and file sharing including Workamajig, Dropbox, Harvest, Slack, and others
Utilize a variety of programs to create media decks, recaps, etc. including the Microsoft Office Suite (Excel, PowerPoint, Word, Outlook), Google Suite (Sheets, Docs, etc.), Keynote, and others as required
Maintain proficient working knowledge to utilize all appropriate media buying, researching, and planning software such as Strata, Nielsen, Arbitron, and others as well as various platforms and software for digital media buying
Proofread media decks, advertising materials, client communication, etc. as needed to ensure quality
EXPECTATIONS:
Support the goals of SASSO Agency’s media department, working
both individually and in a team-based atmosphere
Use research and media planning tools to consistently
ensure the most cost-effective buys
to optimize each client’s budget
Understand each
client’s target audience, budgetary constraints, and geographic limitations
to build efficient media strategies
Build and maintain
strong working relationships with reps and vendors
The role requires flexibility and ability to
navigate ambiguity and deadlines under pressure and conflicting requests
Be solutions-driven and forward-thinking
ALWAYS
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