MarComm Strategist

Job Description

Assists in developing and carrying out marketing and communications plans for all healthcare services, both specifically and in general. Markets product lines to local industry and serves as liaison between hospital and business community. Works with public relations efforts, advertising, community events, community education and other marketing efforts as the premier provider of hospital services in its service area.

Responsibilities

Job Standards and Performance Expectations

1. Marketing 
a. Develops effective marketing strategies for product lines and affiliates and works to ensure marketing objectives are met.
b. Manages the production of work and ensures work is continuing to flow in a timely manner and on schedule through the department through weekly production meetings and interaction with team members.
c. Works closely with copywriters and graphic designers to ensure work accurately reflects graphics standards and brand image.
d. Establishes and maintains accurate and efficient job filing systems that contain photography information, job order information, and project and campaign records.
e. Assists the Sr. Director in strategic planning and implementation of all phases of advertising including print and television production for major branding and product line campaigns.
f. Supports reputation and community relations efforts in both developing strategy and managing day-to-day work.
g. Ensures that all marketing accurately reflect high quality standards and maintain hospital integrity.
 

2. Internal Communications
a. Manages day to day internal communications and provides strategic support to senior executive leaders. 
b. Develops strategic plan to ensure messages are effective in reaching intended audience.
c. Collaborates with broader marketing team to communicate system-wide initiatives. 

3. Advertising and Media Relations
a. Assists the Sr. Director in strategic planning and implementation of all phases of advertising including print and television production for major branding and product line campaigns.
b. Manages the annual print contracts and directs all phases of print advertising by ensuring accurate product content and placement, proofing work, and coordinating with vendors, assigned departments, media buyer and the Marketing and Communications Sr. Director. Coordinates advertising schedules in an effort to ensure efficient departmental operations. 
 

4. Collaboration and Partnership
a. Serves as a liaison to departments within the hospital by attending meetings and aiding in the development of marketing strategy and materials. Coordinates service delivery and provides overall marketing/communication support for assigned product lines and affiliates.
b. Oversees communication needs for assigned product lines by acting as a liaison between the department and other areas and physicians. Coordinates with staff to proof work and oversee outside vendors in an effort to ensure timely project completion and the provision of quality services by the department. 
c. Participates as a member of the Marketing team by offering creativity and idea-sharing for concept development and marketing strategy evaluation. 
d. Promotes the quality and efficiency of his/her own performance through participation in staff educational programs, approved continuing education courses, and specialized skill training programs. Participates in outside professional development organizations. 
 

4. Other Duties As Assigned
a. Performs other duties as assigned or requested to support marketing, communications and community relations.
b. Consistently performs 12 organizational Service Standards focused on Values, Service and Quality.

Qualifications