1 to 1 Marketing Coordinator

2 weeks ago

Kansas City, United States Helzberg Diamonds Full time
Job Description

THE COMPANY:
Helzberg Diamonds is a retail jewelry company that operates retail stores located in malls and open-air venues across the United States, and a growing e-commerce site. The company employs full and part-time associates in store locations and the Store Support Center. The Store Support Center provides centralized information, products, and services to all the stores, while facilitating company innovation, growth and profitability. The stores are organized by geographic divisions, which are sub-divided into regions and districts.

THE DEPARTMENT:
The Performance Marketing Department manages all marketing communications for Helzberg Diamonds including TV, direct mail, email and online marketing channels. This team is responsible for increasing brand awareness, driving traffic to our stores and website, increasing lifetime value of our existing customers and gaining market share through acquisition of new customers. The department is a collaborative team of professionals dedicated to creating a consistent message across all tactics and a seamless multi-channel shopping experience for the Helzberg customer.

POSITION SUMMARY:
The 1 to 1 Marketing Coordinator will be responsible for growing the revenue from 1:1 channels by ensuring all direct mail, email, and SMS messages are executed flawlessly, on time and within budget. This position will be tasked with partnering with internal teams and external vendors to execute highly personalized messages that appeal to Helzberg's customer base to increase customer retention. This position works with teams throughout the organization to ensure the customer experience and promotional execution is accurate and consistent across all touch points of the customer experience.

PRINCIPAL ACCOUNTABILITIES:
Direct Mail, Email & SMS Coordination
  • Collaborate with cross-functional teams on content calendar & briefs and execute all promotions and triggered campaigns.
  • Ensure all 1:1 marketing is sent to the right customer, at the right time, with the right message.
  • Manage all A/B testing and execution to increase sessions to the website, purchases, and lifetime value of the customer base.
  • Partner with Analytics team on customer segmentation and activation audiences to target for each message.
  • Partner with Merchandise on items to feature and pricing/promotion details.
  • Partner with Ecommerce team on determining the optimal landing pages for each link and content block.
  • Support the Marketing and E-Commerce planning process by updating planning documents as needed.
  • Remain current on email & SMS best practices and US CAN-SPAM, Canadian Anti-SPAM and EU Anti-SPAM, Telephone Consumer Protection Act (TCPA) compliance.
  • Manage tracking codes (URL appends, pixel placement, etc.) as required for Google Analytics reporting and launching new email campaigns.


SUPERVISORY RESPONSIBILITIES:
This position has no direct reports.

QUALIFICATIONS:
  • Bachelor's degree in business, marketing, or other related degree.
  • Two or more years of experience in marketing preferred. An equivalent combination of education and experience will be considered.
  • Strong attention to detail and organizational skills required.
  • Good business writing & presentation skills with ability to communicate clearly and effectively across broad range of business partners.
  • Must be able to build and maintain strong relationships with both internal departments and external partners.
  • Hybrid schedule with predictable onsite attendance required three or more days per week to perform essential functions involving interactive behaviors with co-workers and managers, operation or manipulation of equipment and/or materials located only on site, and direct interaction with internal and/or external customers.

COMPETENCIES:
Creative Thinking, Analytical Thinking, Customer Service Orientation, Information Seeking, Integrity, Personal Accountability, Relationship Building, Teamwork and Cooperation

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