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Demand Management Leader
2 months ago
Job Description
Job Description
Overview
The Demand Management Leader will be responsible for working closely with the sales and marketing teams to align efforts using data and analytics to measure and improve performance.
Specific Accountabilities
Plan, build and run inbound and outbound demand generation channels to drive and accelerate pipeline growth
Understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity
Determine the tactical mix between email, digital, SEO, webinars, and social
Expand qualified lead generation: you will lead the development and execution of a high-intent inbound and outbound strategy to generate qualified opportunities
Track and optimize performance at each stage in the funnel, and create a predictable demand generation engine
Qualifications
Bachelor’s degree or equivalent required
Data acquisition and management knowledge to support lead nurturing and outbound programs
Fluency in a second language is a plus
Experience in demand management or related field is preferred
Strong analytical skills, with experience analyzing data and making data-driven decisions
Self-motivated and results driven
Highly quantitative with a strong understanding of data
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