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Marketing Associate

3 months ago

St Paul, United States Berger Transfer & Storage Full time

Berger Transfer & Storage, Inc is a leading provider of relocation, distribution, and warehousing services. Founded in 1910, Berger has been providing moving and storage services to individuals and businesses for over 100 years Berger is Allied Van Lines' largest agent with 16 locations throughout the U.S.

Berger Transfer & Storage, Inc is growing and that means new career opportunities Join us and be part of an iconic family of companies with a great culture, unmatched co-worker camaraderie and plenty of development opportunities At Berger, our top priority is having employees who can live up to the demanding expectations of our customers and markets. We believe our employees, who bring their hard work and dedication each and every day, are the source of our strength and success. Our ideal candidate will have an immediate connection to Berger's Mission Statement of helping every customer to have a positive, memorable experience, as well as embodying our vision and values. Candidates who connect through positive and respectful interactions, and strive to be open, honest, and fair will be at the top of our list.

Berger is seeking a Marketing Associate that will play a key role in executing marketing strategies to increase our online visibility, drive web traffic, and enhance our multiple brand presence. This role requires a strong understanding of SEO practices, web analytics, content marketing, and brand management. The ideal candidate will have excellent communication skills, a creative mindset, and a passion for digital marketing and brand building.
Key Responsibilities:

  • Develop and implement SEO strategies to improve organic search rankings and drive traffic to our website(s).
  • Work with SEO partner to optimize company online strategies.
  • Conduct keyword research and analysis to identify opportunities for content optimization.
  • Collaborate with the different brand teams to create and optimize web content, blog posts, and other digital materials.
  • Monitor and analyze website performance using tools like Google Analytics, SEMrush, and other SEO tools.
  • Assist in managing and updating the company website(s), ensuring content is current, accurate, and engaging.
  • Support the execution of digital marketing campaigns, including email marketing, social media, and PPC advertising (when applicable.)
  • Assist in creating and maintaining consistent brand messaging across all marketing channels.
  • Collaborate with the Marketing team to develop visually compelling and on-brand marketing materials.
  • Participate in the development and execution of corporate and branch brand strategies to enhance brand awareness and reputation.
  • Stay up to date with industry trends and best practices in SEO, digital marketing, and branding.
  • Perform market research for company management, including possible expansion analysis by market and/or brands.
  • Communicate with Corporate Managers and General Managers on various marketing projects.
  • Coordinate and work with various outside vendors to ensure timely and effective execution of marketing initiatives.
  • Assist the Marketing Director with daily tasks and strategic planning.
  • Assist in creating marketing materials and collateral as needed.
  • Assist with Consumer Sales Team and monthly scorecard reporting.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience in SEO, web marketing, and brand management, with a solid understanding of search engine algorithms and ranking factors.
  • Proficiency in using SEO tools such as Google Analytics, Google Search Console,SEMrush, and similar.
  • Basic understanding of HTML, CSS, and website content management systems (e.g.,WordPress).
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent written and verbal communication skills.
  • Ability to work both independently and as part of a team in a fast-paced environment.
  • Creative thinker with a keen eye for detail and a passion for continuous learning.
  • Managerial skills a plus
  • Knowledge of Adobe Suite (Acrobat Pro, In Design,Photoshop, Illustrator) a plus.

Berger Transfer & Storage, Inc is an Affirmative Action/Equal Opportunity employer that welcomes diversity in the workplace. All applicants will receive consideration for employment regardless of their race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance.