Technical Content Marketing Manager

4 weeks ago

San Mateo, United States Verkada Full time
Who We Are

Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform.

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,700+ full-time employees and 20,000+ customers across 70+ countries.

Overview

As the Technical Content Marketing Manager, you will be responsible for creating compelling, viral technical content that gets prospects and customers excited about our products. This includes both written content such as thought leadership pieces and newsletters as well as video content such as product explainer videos or video interviews with individuals who are very technically familiar with our products such as internal product managers or external partners or end users. Because one of our primary buyer personas is the IT professional, we are looking for someone technically-minded who can speak convincingly to this audience and build a strong following across digital channels.

Responsibilities
    • Deeply understand the IT and security professional audiences and ideate on technical-first content targeted at these personas across both written (longform thought leadership, infographics, whitepapers, etc) as well as video media
    • Partner with Creative team to develop a video series showcasing more in-depth features of our various products via explainer videos
    • Source participants such as internal experts, external partners, and passionate end users to contribute to content; serve as a technically-minded moderator in video or audio content
    • Potentially launch a newsletter targeted at IT professionals with original content as well as aggregated content that would be of interest to this audience
    • Test other channels (e.g., podcast series) that could resonate with this audience and develop associated content calendar
    • Demonstrate advanced editorial craftsmanship, storytelling, and copywriting skills in all content including both written content and video scripts
    • Ensure adherence to Verkada brand guidelines, tone of voice and style consistency
Qualifications
    • Preferred technical background, former IT professional is a strong plus
    • 4+ years of proven content marketing experience, with experience across a variety of content types including longform content (e.g., thought leadership pieces), short form content (e.g., infographics) and video script writing
    • Proven ability to communicate technical information and concepts in an engaging manner to a technical audience
    • Experience creating short (

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