Lucas Bols Premium Portfolio Specialist: Dallas/Ft. Worth
4 weeks ago
POSITION SUMMARY
The Premium Portfolio Specialist is a sales and marketing role responsible for building specific brands in the Lucas Bols portfolio (Partida Tequila, Passoa Liqueur, Pallini Limoncello, Bols Ready to Enjoy Cocktails and Galliano Liqueur) in the on-premise. The position also requires the ability to influence key decision-makers and work hand in hand with Distributor salespeople to gain brand loyalty amongst the bartending community. The Premium Portfolio Specialist is responsible for the following:
Build relationships within assigned on-premise geography
Sell-in product presenting features and benefits
Training and education
Merchandising and back bar standards
Secure drink features on account drink menus
Take advantage of local PR opportunities in liaison with the PR agency
Track, measure, and report on weekly and monthly results
Work closely with distributor to partner, educate, and motivate
REPORTING RELATIONSHIPS
The Premium Portfolio Specialist reports directly to the Lucas Bols Regional Manager with a strong dotted line to the assigned Distributor Manager
SUPERVISION
This position works with minimal day-to-day supervision and a high degree of accountability for results delivery. Self-discipline, organization, and independent judgment are required.
KEY JOB FUNCTIONS
1.
Call on key on-premise accounts within the assigned territory to sell in initial distribution and develop strong working relationships that generate reorders
2.
Serve as the primary contact for the distributor sales teams to ensure they are informed of local and national objectives and programs
3.
Actively participate in brand promotions, tastings, and events, which often occur in the evenings or on weekends, at least once per week
4.
Provide monthly market and competitive brand reports to the supervisor to include key success stories, competitive activities, market trends, distributor feedback, and key learnings
5.
Participate in distributor business reviews with the distributor management teams
6.
Maintain a calendar of market activities and promotions to ensure effective utilization of brand-building activities.
7.
Track, measure, and report on results and budgets
8.
Complete special projects, as needed
POSITION SKILL SET REQUIREMENTS
Prior beverage alcohol sales experience is a must-have for this position
Strong local market knowledge
Existing relationships with key accounts
Ability to work independently and to plan your own time and activities
Comfort working on a high-performance, fast-paced entrepreneurial team
Detailed-oriented, highly organized with the ability to prioritize and manage multiple tasks
Willingness to work full-time, non-traditional hours
Desire to completely immerse in a product category to become a brand expert
Customer-driven and consumer-focused
Be comfortable with cold calling on accounts to sell in distribution and programming
Strong interpersonal skills to influence and partner with customers and co-workers
Excellent written and verbal presentation skills
Ability to understand, manage, and responsibly track assigned budgets
Demonstrated computer proficiency with Excel, PowerPoint, Word, Outlook, and web-based reporting tools
Experience utilizing social media tools such as Instagram and Twitter
Ability to conduct oneself ethically and professionally at all times
Clean driving record and good credit history
Must be able to provide own transportation to and from accounts and events
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Dallas, Texas, United States Next Level Marketing Full timePOSITION SUMMARY The Premium Portfolio Specialist is a sales and marketing role responsible for building specific brands in the Lucas Bols portfolio (Partida Tequila, Passoa Liqueur, Pallini Limoncello, Bols Ready to Enjoy Cocktails and Galliano Liqueur) in the on-premise. The position also requires the ability to influence key decision-makers and work hand...
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