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Marketing Coordinator

2 months ago

Reston, United States The Wateridge Group Full time

DescriptionAre you a results-driven marketing professional with infectious enthusiasm, innovative ideas, and a passion for creating authentic connections and driving sales through impactful marketing efforts? At The Wateridge Group, we're seeking a Marketing Coordinator who is not just looking for a job but is excited to be a key player in our mission to redefine the real estate experience. We prioritize meaningful connections over mere transactions, education over sales, and collaboration over competition. As an essential member of our team, you'll help infuse our unique culture into every client interaction, all while enjoying opportunities for personal growth and career advancement. If you're ready to leverage your creativity and passion to shape a new narrative in real estate-one where meaningful relationships and innovative strategies lead the way-we'd love to hear from youResponsibilities•Create, manage and analyze results of team email marketing•Organize and execute marketing efforts pertaining to launching listings, including coordinating photography and video, as well as preparing listing descriptions, brochures, property websites, open house supplies, and in-property marketing materials•Monitor and measure the effectiveness of all listing marketing strategy•Conduct on-site visits to each listing to film walk-through videos and behind-the-scenes footage for additional marketing content•Film, edit and repurpose video content•Manage both the team and team lead's social media strategy and implementation, including but not limited to Instagram, Facebook, YouTube, and Linktree•Work hand-in-hand with the team's Operations Coordinator in the planning and execution of team client appreciation events•Manage TWG's Google Business account, including adding photos, posting updates, checking analytics and updating settings•Ad campaign management for team's CRM, including being the point of contact for our Ad Manager. Monitor lead flow, budget and ad performance on a monthly basis•Management of our company website, including creating blog posts, landing pages, updating keywords based on trends, and monitoring SEO•Maximize the re-distribution of content through all of our social media channels•Manage all print marketing for the team, including buyer/seller guides, curation of listing presentations, door knocking fliers, and postcards•Develop and execute letter campaigns for buyers and around listings•Assist in all marketing efforts around new agent onboarding•Manage annual Sponsorship relationships with our vendor partners•Demonstrate a proactive approach to leveraging AI tools and technologies to scale and optimize our marketing efforts, with a willingness to learn, experiment, and implement innovative solutionsQualifications•Degree in marketing/related majors and/or two years of experience in marketing and branding•Experience in social media management, CRMs, website management, brand marketing, and video editing•Fantastic attention to detail•Maintain an open mind to new ideas and suggestions and take the initiative to contribute the same to the team•Additional skills in systems such as Canva, Dropbox, OpusClips, Adobe Premier Pro•Experience in the real estate sphere would be ideal but not required•Must possess excellent project management skills, communication skills and a strong work ethic•Interested in working in tight-knit, supportive team environment and enthusiastic about being a collaborative team player