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Head of Marketing

2 months ago

Benton, United States First Orion Full time

First Orion is

seeking a

strategic and hands-on

Head of Marketing to lead

global

marketing efforts, drive digital transformation

,

and accelerate

company

growth.

The ideal candidate

has the ability to

develop

a strategic vision while also

working side-by-side with their team

and

a commitment to

positioning

First Orion

as

the lead

er

in the branded communication

industry

. The Head of Marketing will report directly to our CEO and will be responsible for developing and executing a comprehensive marketing strategy

; they will also

work

closely with Sales and Product leadership

to drive new revenue

and customer acquisition

. We’re seeking a

People First leader who can put our culture cornerstones in

to

action as

they lead a

dynamic team of

experienced

individuals. What you will be doing: Develop and execute B2B marketing strategies to drive

brand and solution awareness,

lead generation

,

and customer retention. Manage First Orion’s brand through creative, voice, and PR presence

. Enhance and implement a cohesive digital marketing strategy, including paid and organic search, display advertising, social media, and email marketing, to strengthen First Orion’s online presence, drive web traffic, engagement and leads. Develop compelling marketing content, including reports, case studies, blogs,

articles,

and website copy, that resonates with target audiences. Consult

with PR agency on

strategy,

pitches

, stories, bylines, and intended

media targets

. Oversee website performance, UX/UI improvements, and A/B testing to enhance the online presence. Ensure First Orion

participates

in key industry events and speaking opportunities

to drive brand awareness, thought leadership

, and lead generation

. Work closely with the VP of Product Marketing to plan and execute successful new product launches, including go-to-market strategies, promotional campaigns

,

and sales enablement. Manage

analyst relations firm to

influence First Orion’s position and research

mentions and

gather insights from experts

for company initiatives

. Design and execute innovative customer acquisition campaigns across multiple channels. Utilize data-drive

n

insights to

optimize

marketing efforts and maximize ROI. Map out and

optimize

the customer journey to ensure a seamless and engaging experience from

initial

contact

through purchase and beyond. Lead e-commerce strategy and operations to drive online lead and improve conversion rates

. Lead the creation of compelling marketing content, including white papers, case studies, blog posts, and website copy, that

resonates

with target audiences. Build strong relationships with key stakeholders and partners to expand the company’s reach in the B2B market. Lead, mentor, and inspire a high-performing marketing team, fostering a culture of

putting people

first, innovation, trust and transparency and making it happen. Manage budgets,

allocate

resources effectively, and track performance against KPIs and

objectives

. What you will need: Bachelor's degree in marketing

,

Business

or related field 8

+ years of marketing experience 3+ years

of

people leadership E

xperience in demand generation

and

digital marketing Proven

track record

of driving customer acquisition and revenue growth in a B2B environment Experience partnering with an enterprise sales team Experience in

optimizing

the customer journey and enhancing customer experience Successful history of leading new product launches and go-to-market strategies Strong leadership and team management skills, with the ability and passion to motivate and develop talent Excellent analytical, strategic thinking,

collaboration

,

and communication skills Proficiency

in marketing technology platforms, CRM systems

,

and data analytics tools

(such as Marketo,

ZoomInfo,

SEMRush

, Salesforce,

Choozle

, and GA4) Must live in Central Arkansas and

be willing to work onsite at our North Little Rock, AR headquarters Bonus Points: Telecommunications

background/experience. Experience with marketing automation

. Company Benefits: Balancing the work-life flow is key to health and happiness That is why we offer one of the most competitive packages in our industry with open PTO, company paid holidays, Flex Fridays and flexible work arrangements. We strongly value the health and wellness of our teammates and through our state-of-the-art fitness center we’re helping our teammates reach their wellness goals while at work. Add on generous health and dental/vision options, retirement plans, learning and development programs, career path frameworks, tuition reimbursement, company options and bonus potential you have many ways to take advantage of a comprehensive benefits package that means the most to you Learn More About First Orion: First Orion helps businesses generate more revenue, increase efficiency, and improve the customer experience by empowering them to brand their phone calls with their name, logo and reason for calling. We are the market leader in branded communications technology, and a trusted partner to Fortune 500 companies and the largest U.S. mobile carriers. First Orion is an Affirmative Action and Equal Opportunity Employer. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Activities, duties and responsibilities may change at any time with or without notice, based on the changing needs of our business. At this time, we are not able to sponsor visas, such as H-1B, for this particular position .

First Orion is interested in every qualified candidate who is eligible to work in the United States. First Orion’s immigration sponsorship policy is applied in a nondiscriminatory fashion regardless of race, gender, ethnic origin, or any other classification protected by law. About Us

First Orion is a leading telecommunications technology provider, with over 300 employees worldwide building Branded Communication and scam protection solutions. Consumers are fed up with the mobile calling experience – 85% of people say they don’t feel comfortable answering calls from unknown numbers – thanks to scammers and bad actors. We’re focused on improving the total user experience by helping companies deliver confidence in every call — not a faceless “800” or unknown number. First Orion can do this in multiple ways: With INFORM’s branded text display, companies can deliver their business name, department or other custom message on the consumer’s mobile device each time they call. With ENGAGE’s branded graphic display, businesses can brand their calls with their name, logo, colors, and a personalized message. The results? Increased answer, engagement, and conversion rates. And a better user experience. First Orion also provides leading in-network scam protection solutions for carriers and contact centers identifying scam calls and notifying mobile users on their caller ID screens so people don’t answer scam calls. We believe our people are part of what makes our workplace so unique and so successful. Our employees are one of the most critical assets to our business, which is why we adopted the cornerstone “People First.” We built our culture on a foundation of trust and transparency, informing everything we produce. We’re a multi-year certified a Great Place to Work — eight years running

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