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Omni Channel Shopper Marketing Manager, Club Rogers, Arkansas
4 months ago
**Omni Channel Shopper Marketing Manager, Club**
**Job ID:** R-31780 **Category:** Customer Development **Location:** Rogers, AR **Date posted:** 02/09/2022 **Background & Purpose of the Job** As an Omni Channel Shopper Marketing Manager for the Club team , you wi ll work to extend brand strategy and program platforms with BJs Wholesale, Costco and Sams Club through the development of Shopper Marketing (SM) programs . These programs will d rive profitable volume & equity among the Unilever brand portfolio . You will analyze and measure all SM programs by understanding business results, projected investments and industry insights. Your ability to identify business building opportunities at our customers will help set the strategy to drive efficient and effective program activation . Understanding of measurement and analysis , with an ability to summarize and sell your teams success internally and externally **Who You Are & What Youll Do** This is an integrated role where you can fully embrace creative ideas and work on both short and long-term strategies. You will work on innovative solutions that will change our shoppers behavior. 3-5 years experience in development of brand business objectives and marketing strategies Outstanding project management (PM) skill with ability to manage and lead multiple projects and resources simultaneously and with precision Demonstrated knowledge of the consumer-packaged goods (CPG) industry, retail channels and account specific marketing Experience in digital marketing and understanding of consumer behavior *
* Strong verbal and written communicat ion to wide breadth of audiences both internal and external
* Understanding of promotional tactics, process flow, execution and fulfillment processes
* Strategic thinking and planning abilities
* Creative thinking and problem-solving skills
* Flexib ility and ability to thrive on change and fast-paced environment
* Budget management experience
* D esire to achieve mutual objectives as one collective team
* Demonstrated ability to develop and cultivate relationships
* Proficien cy in Excel and PowerPoint ; Retail Link a plus
% buffered00:00 00:00 **Transcript**In my current role, I'm responsible for the Breyers, Klondike, Good Humor and Popsicle ice cream businesses, which together represent over $1.3 billion in annual retail sales. Huge businesses, iconic brands that are really in everyone's household. My responsibilities include making key decisions around our national merchandising plan and annual new product launches, and overall just developing our strategies and plans to drive and maximize our business.
Video length 0:37 In my current role, I'm responsible for the Breyers, Klondike, Good Humor and Popsicle ice cream businesses, which together represent over $1.3 billion in annual retail sales. Huge businesses, iconic brands that are really in everyone's household. My responsibilities include making key decisions around our national merchandising plan and annual new product launches, and overall just developing our strategies and plans to drive and maximize our business. Renee Channel and Customer Development Lead
