Marketing Campaign Analyst

*This is a hybrid role with three weeks per month onsite (Mon - Thurs).

People are the heart of our company, and our doors are open to everyone. As a customer, as an employee - we are committed to creating an inspiring culture that is welcoming, safe and inclusive for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It's what we do as people that makes Lands' End a great place to shop and a great place to work.

As a Marketing Campaign Analyst, you will be responsible for executing all aspects of the customer data preparation to enable catalog binderies and the USPS to deliver catalogs to our customers. This includes the systems, data and processes that support catalog delivery as well as the creation of bindery instructions and auditing of the event itself ensuring the right customers receive the correct offer.Collaborate with other members of direct marketing and external service bureaus on up-stream (customer selection) and down-stream (catalog binding, delivery, and database load) activities.

As a Marketing Campaign Analyst, you will also be responsible for managing, facilitating, and executing the process used to select customers to receive catalogs and other mailings. Customer selection involves selecting customers based on customer model scores using a software package called HCL Unica. The Analyst is also in charge of pre-production testing, auditing, and scheduling as well as having minimal on-call duties.

Beyond the tasks required for scoring and selection, a Marketing Campaign Analyst also works on a variety of ad hoc requests and projects to support Direct Marketing initiatives, and the testing, auditing, and implementation of software version upgrades.

Responsibilities

• Design, audit, and execute customer selection campaigns in HCL Unica or similar CRM software.
• Create production plans and communicate to cross-functional internal and external teams.
• Build mail files and send to binderies for processing.
• Ensure standards and procedures for all aspects of catalog delivery to customers and stores are met.
• Maintain vendor relationships with our printers and binderies and the merge/purge and sortation software vendors.
• Act as liaison between the paper purchasing department and creative production.
• Maintain production calendar with key dates for planning and execution teams.
• Submit jobs to create backend data for planners.

Qualifications

• Proficient in HCL Unica Campaign design or the proven ability to master new software quickly.
• Experience in a variety of computer systems, particularly those used to monitor, edit, and audit production environments such as TSO and OPSWISE. Experience with WS-FTP and UltraEdit or similar software would also be helpful.
• Skilled in the use of PC, Client/Server and Mainframe software and applications with the ability to find, manipulate, audit, and analyze data from a broad range of internal and external sources.
• A working knowledge of JCL, SQL, EZTRIEVE+ and SAS or another data retrieval and analysis program and the willingness and ability to learn SAS.
• An understanding of system environments including system tables, config files and mapping.
• Inquisitive, critical thinker and business acumen. Identify problems and devise solutions using critical and analytical thinking.
• Experience in planning and executing tests of new or upgraded programs, software, and environments.
• Translate highly complex concepts in ways that can be understood by a variety of audiences/
• Proficient in the use of Excel.
• Excellent organizational skills, attention to detail, and a penchant for high-quality, accurate work.
• Accurate, clear, and concise, written, and oral communication skills; experience in flowcharting complicated processes.
• Strong interpersonal skills and the ability to work in a collaborative team environment; a willingness to actively explore new ideas and accept different opinions.
• Must be a team player with the ability to manage multiple projects and shifting priorities within a fast-paced environment.
• Self-directed and motivated, with the ability to efficiently operate independently, operate under pressure, and meet tight deadlines.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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