Email Marketing Content Specialist

4 weeks ago

Dodgeville, United States Lands' End Full time

People are the heart of our company, and our doors are open to everyone. As a customer, as an employee - we are committed to creating an inspiring culture that is welcoming, safe and inclusive for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It's what we do as people that makes Lands' End a great place to shop and a great place to work.

As part of the Marketing Email Channel Team, the Email Marketing Content Specialist is responsible for daily email campaign production tasks including building targeted campaigns, maintaining automated email programs, enablement of dynamic content and the creation and modification of product recommendations. In addition, you will also provide daily reporting as needed, quality assurance prior to deployment, basic hindsighting and coordination of campaign routing. This position also serves as a backup for several functional areas, including coding campaigns (HTML, CSS, data scripting), email compilation, audience selection and campaign deployment. Contributing cross functionally to continuous improvement projects for the Marketing Email Channel is also a must.

Responsibilities

  • Build, edit and test template-based email campaigns
  • Assist with building, editing and testing automated cross-channel experiences for customers
  • Set up and test dynamic content rules to ensure the correct content is displayed in customer emails
  • Edit and test dynamic product recommendations for email
  • Work with cross-functional teams to request, develop and get approval of new email assets
  • Monitor and report on performance of automated email programs
  • Assist with special projects and other duties as assigned
  • Act as a backup for creating campaigns, selecting audiences and deploying emails
Qualifications
  • BA/BS in marketing, analytics, computer science or related field preferred
  • 3 - 4 years of experience executing email campaigns using marketing automation software such as Movable Ink (Da Vinci), Responsys, Eloqua, Salesforce, Pardot, Hubspot or similar
  • Moderate technical skills, including experience using email distribution and reporting applications
  • Basic knowledge of email construction, including HTML, CSS and variable data scripting
  • Prior experience with analytics, including reporting and insights generation
  • Strong communication skills, including the ability to communicate with internal and external technical, creative and marketing staff
  • High level of accuracy and attention to detail
  • Quick learner with the demonstrated ability to prioritize and meet deadlines
  • Flexibility to adapt to changing business requirements


#LandsEndCareers

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

  • Email Marketing Content Specialist

    2 months ago

    Dodgeville, United States Evolution Health Full time

    Job Details Description People are the heart of our company, and our doors are open to everyone. As a customer, as an employee – we are committed to creating an inspiring culture that is welcoming, safe and inclusive for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It’s what we do...

  • Inventory Control Specialist/Analyst

    5 days ago

    Dodgeville, United States Quality Liquid Feeds Full time

    Are you passionate about working with a GREAT team and contributing value to the agriculture industry? Quality Liquid Feeds, Inc is looking for team-oriented individual who has a passion for bringing value to their team. We are hiring an Inventory Control Specialist/Analyst -for our Liquid Feed Animal Nutrition Company at our Dodgeville, WI Corporate office....

  • Inventory Control Specialist/Analyst

    7 days ago

    Dodgeville, United States Quality Liquid Feeds Full time

    Job DescriptionJob DescriptionSalary: Are you passionate about working with a GREAT team and contributing value to the agriculture industry? Quality Liquid Feeds, Inc is looking for team-oriented individual who has a passion for bringing value to their team. We are hiring an Inventory Control Specialist/Analyst –for our Liquid Feed Animal Nutrition Company...

  • Human Development

    1 day ago

    Dodgeville, United States University of Wisconsin–Madison Full time

    **Job Summary**: About the Division of Extension: As a statewide engagement arm of UW-Madison, the Division of Extension embodies the Wisconsin Idea to extend university knowledge to every corner of the state. Our statewide network of educators and specialists is responding every day to emerging and longstanding hurdles residents are overcoming to compete...

  • Business Development Executive: School Uniform Great Lakes

    2 months ago

    Dodgeville, United States Lands' End Full time

    At Lands' End, we are on a mission to create a more comfortable world. We care about our employees, our community, and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe, and inclusive environment for all. Our strength in work and life comes from the combination of our...

  • Sr Business Development Executive: School Uniform New England

    1 month ago

    Dodgeville, United States Lands' End Full time

    At Lands' End, we are on a mission to create a more comfortable world. We care about our employees, our community, and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe, and inclusive environment for all. Our strength in work and life comes from the combination of our...

  • Front Desk Receptionist/office Assistant

    4 days ago

    Dodgeville, United States Miracle-Ear Full time

    Miracle-Ear is growing. We have a strong team that is dominating the markets in which we operate. We are looking to add top talent to a winning team. **This position is full-time.** **Front Desk Receptionist**: - $500 sign on bonus paid at 90 days - Performance based incentives - Bonus Pay - Paid Holidays - Paid Vacations - Paid Personal Days - Company...

  • Digital Merchandising Manager

    3 weeks ago

    Dodgeville, United States Lands' End Full time

    _This is a hybrid role with three weeks per month onsite (Mon - Thurs)._ People are the heart of our company, and our doors are open to everyone. As a customer, as an employee - we are committed to creating an inspiring culture that is welcoming, safe and inclusive for all. Our strength in work and life comes from the combination of our experiences,...