Marketing Automation Specialist

2 weeks ago


Marion, United States Prometric Full time

About Us: Prometric is a leading provider of technology-enabled testing and assessment solutions to many of the world’s most recognized licensing and certification organizations, academic institutions, and government agencies. We support more than 7 million test takers annually at our testing locations in 180 countries around the world. With over three decades of experience working with clients of all sizes across a multitude of industry sectors, our mission is to design and deliver the highest quality and most innovative testing solutions anytime, anywhere. JOB TITLE: Marketing Automation Specialist REPORTS TO: Director - Marketing DEPARTMENT: Marketing LOCATION: Remote with travel to Baltimore MD as needed JOB OVERVIEW Prometric is seeking a

Marketing Automation Specialist

. The

Marketing Automation Specialist

will play a crucial role in supporting the marketing team by analyzing data, implementing marketing technology solutions, optimizing marketing processes, and managing the company's website. This individual will collaborate closely with cross-functional teams to drive data-driven decision-making, enhance marketing efficiency, and maximize return on investment (ROI) for marketing initiatives. COMPANY BACKGROUND Prometric (

www.prometric.com

) is a trusted test development and delivery provider to more than 300 organizations worldwide. Prometric serves as an industry gatekeeper, ensuring that people legitimately earn the credentials they seek to achieve, and thereby guaranteeing a fair testing experience for all who come through our doors. RESPONSIBILITIES Collect, analyze, and interpret marketing data from various sources, including CRM systems, marketing automation platforms, and digital and website analytics tools. Generate regular reports and dashboards to track key performance indicators (KPIs), campaign effectiveness, and marketing ROI. Provide actionable insights and recommendations based on data analysis to optimize marketing strategies and tactics. Manage marketing technology stack, including CRM, marketing automation, analytics tools, and website content management systems. Manage the company's website by supporting content updates and collaborating with web developers, designers, and content creators. Monitor website performance, including traffic, engagement metrics, and conversion rates, and implement strategies to improve performance and achieve business objectives. Implement SEO best practices to optimize website visibility, traffic, and search engine rankings. Develop and document marketing workflows, standard operating procedures, and best practices. Assist in the planning, execution, and optimization of marketing campaigns across multiple channels, including email, webinars, events, digital advertising, and social media. Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results. Serve as a subject matter expert on marketing operations and technology-related matters, providing guidance and support to stakeholders. Foster a culture of data-driven decision-making and continuous improvement within the marketing organization. QUALIFICATION REQUIREMENTS EDUCATION Bachelor's degree in Marketing, Business Administration, Information Technology, or related field preferred

. EXPERIENCE Between 2-5 years of experience in a marketing operations, data analysis, or related roles. Proficiency in CRM systems, marketing automation tools, digital analytics platforms, and CMS for websites; Salesforce, Pardot, Google Analytics, and WordPress experience preferred. SKILLS Strong analytical skills with the ability to interpret complex data sets and derive actionable insights. Excellent organizational skills with a keen attention to detail and the ability to manage multiple projects simultaneously. Effective communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels. PHYSICAL JOB REQUIREMENTS N/A Prometric is an Equal Employment/Affirmative Action employer. We do not discriminate in hiring based on sex, gender identity, sexual orientation,race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, and local law.

#J-18808-Ljbffr



  • Marion, United States Commonwealth of Virginia Full time

    Hiring Range: 32,415 to 37,415 Full Time or Part Time: Full Time Title Description- Benefit Programs Specialist I represents the entry level in the occupational group for employees working under close supervision while being trained in determining eligibility for a variety of social services government assistance programs. Upon recommendation by...


  • Marion, United States DFR llc Full time

    Overview: THIS POSITION IS LOCATED IN MARION, IN Knowledge Services has an opportunity for individuals drawn to the social service industry with the FSSA/Division of Family Resources (DFR) as an Eligibility Specialist. This position is responsible for assisting in the processing of applications from Indiana residents who are requesting public assistance. The...


  • Marion, United States Blue Ridge Job Corps Full time

    Job DescriptionJob DescriptionPositionCareer Transition SpecialistReports ToOA/CTS ManagerDepartmentOutreach & Admissions / Career Transition ServicesFLSA STATUSExempt - Full TimePrimary Position ObjectivesResponsible for providing transitional, placement, and follow up services to former enrollees and graduates in compliance with government and management...


  • Marion, Ohio, United States SmartIPlace Full time

    Job DescriptionJob DescriptionTitle: - Technical Specialist 3 (Sr. .Net Developer)Location: Remote at Columbus, OH (need local)Duration: 6+ monthsVisa: - USC/GC/GC-EAD/H4-EADInterview: webcamMust have valid linkedin with photo Job Description:12+ years of experience is must.1. Develop user interface and API's using .Net Core, JavaScript, Angular and C#....


  • Marion, United States CURO Financial Technologies Corp Full time

    Overview: We service our communities by offering personal installment loans designed to help our customers get the money they need when they need it. The Consumer Loan Specialist assists both new and existing customers in the lending process. This position is a terrific opportunity to start your career and learn about consumer finance! Our team is goal...


  • Marion, United States Marion Technical College Full time

    The Student is…. The most important person at MTCWithout students, there would be no need for our positions. ….not a cold enrollment statistic,But a flesh and blood human being with feelings and emotions like our own. …not someone to be tolerated so we can do our thing.The student is our thing. Part-time - 29 hours per week POSITION SUMMARY The Data...


  • Marion, United States Jamie Daugherty - State Farm Agent Full time

    ROLE DESCRIPTION: Jamie Daugherty - State Farm Agent is seeking an organized and efficient specialist to fulfill administrative duties and support insurance agents in gaining and keeping customers. As Customer Relations Representative - State Farm Agent Team Member with our agency, your attention to detail, dedication to client relations, and...


  • Marion, United States Banterra Full time

    Summary: Responsible for performing general loan servicing duties. Prepare consumer and commercial loan documentation, process adjustments to loan files and related data in core processing system, maintain accurate records with accuracy and completeness. Responsibilities: include but are not limited to the following. Other duties may be assigned....


  • Marion, United States Jamie Daugherty - State Farm Agent Full time

    Job DescriptionJob DescriptionROLE DESCRIPTION:Jamie Daugherty - State Farm Agent is seeking an organized and efficient specialist to fulfill administrative duties and support insurance agents in gaining and keeping customers. As Financial Services Representative State Farm Agent Team Member with our agency, your attention to detail, dedication to client...


  • Marion, United States Jamie Daugherty - State Farm Agent Full time

    Job DescriptionJob DescriptionROLE DESCRIPTION:Jamie Daugherty - State Farm Agent is seeking an organized and efficient specialist to fulfill administrative duties and support insurance agents in gaining and keeping customers. As Customer Relations Representative - State Farm Agent Team Member with our agency, your attention to detail, dedication to client...


  • Marion, United States Baxter Full time

    This is where you save and sustain lives At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.  Baxter’s products and therapies are...

  • Welding Engineer

    3 weeks ago


    Marion, United States Actalent Full time

    Welding Engineer, Marion, AR, Automotive Manufacturing Job Description As a Welding Engineer, you will be integral in eliminating waste of time, money, materials, person-hours, machine time, energy, and other resources that do not generate value. Your role includes providing welding engineering support to production, being a technical resource, validating...

  • Welding Engineer

    3 weeks ago


    Marion, United States Actalent Full time

    Welding Engineer, Marion, AR, Automotive Manufacturing Job Description As a Welding Engineer, you will be integral in eliminating waste of time, money, materials, person-hours, machine time, energy, and other resources that do not generate value. Your role includes providing welding engineering support to production, being a technical resource, validating...


  • Marion, United States Teledyne e2v Semiconductors Full time

    Be visionary Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas...

  • Lab Technician

    4 weeks ago


    Marion, United States BCforward Full time

    Lab Technician - IndustrialBCforward is currently seeking a highly motivated Lab Technician for an opportunity in Indianapolis, IN!Position Title: [Lab Technician]Location: [Indianapolis, IN]Anticipated Start Date: [ASAP] Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.Expected...

  • Fiscal Assistant II

    1 month ago


    Marion, United States University of Florida Full time

    Job Description: Fiscal: Duties include PCard processing in MyUFL; Requesting quotes, Purchase order preparation in MyUF Market Place and submission of requisitions for approval. Invoice preparation in my Payment Solutions for approval; Assisting with monthly reconciliations: Travel Authorizations and Travel Expense Reports as needed for employees at...


  • Marion, United States General Dynamics Ordnance & Tactical Systems Full time

    Overview: General Dynamics Ordnance and Tactical Systems (GD-OTS), a premier provider of ordnance weapons and tactical systems to the U.S. Department of Defense and allied nations, has an opening for a Product Development Engineer II to join our Marion, IL team. We take pride in supporting the mission of the warfighter by delivering the best, to the best....

  • Loader 1st Shift

    4 weeks ago


    Marion, United States Cornerstone Building Brands (Silver Line) Full time

    Loader 1st Shift Supply Chain Marion, OH, US Posted on April 23, 2024 ::: section About Us Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The building products we manufacture are the cornerstone of the communities where people live, work and play...

  • Loader

    4 weeks ago


    Marion, United States Cornerstone Building Products (Silver Line) Full time

    Loader 3rd Shift Supply Chain Marion, OH, US Posted on April 11, 2024 ::: section About Us Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The building products we manufacture are the cornerstone of the communities where people live, work and play...

  • Purchasing Agent_

    7 days ago


    Marion, United States Veterans Affairs, Veterans Health Administration Full time

    Summary This position serves as a Purchasing Agent for the Logistics Service within the VA Health Care System performing work to acquire supplies, services, and construction by purchase, rental, or lease through (a) delivery orders and/or (b) small purchase procedures. This position is located at the Marion, Indiana Campus. Responsibilities This position...