Sr. Marketing Automation Manager

4 weeks ago

Minneapolis, United States CareerBuilder Full time

Sr. Marketing Automation Manager

*Hybrid onsite role 3 days a week

The Senior Manager, Marketing Automation will lead a team of Marketing Automation Specialists and own the global email marketing platform using Marketo to ensure email campaigns are successfully implemented from the planning stage to execution for client's brands. This individual will drive overall strategy and best practices for program enhancements to maximize customer value and campaign results. This person must have a passion for continually pushing the email and marketing automation program to the forefront in relation to competitive and industry standards.

This role will lead the implementation of marketing automation, customer lifecycle campaigns, channel strategy and Account Based Marketing (ABM) in partnership with campaign managers and the client's sales team. This individual will also troubleshoot campaigns, workflows, and data to ensure campaigns are successful.

Works with project teams and end users to plan and implement marketing automation to increase customer engagement and drive revenue. Facilitates the development of ROI/effectiveness and analysis. Stays abreast of new technologies and changes in the digital marketing and marketing automation environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.

Essential Functions:

Lead and mentor the team of Marketing Automation Specialists

Oversee the global email channel for client's brands using Marketo (Triggered and automated emails, segmentation strategy, ABM, and CRM compliance)

Acts as the email and marketing automation platform owner for client's brands using Marketo

Partners with the Salesforce team to ensure Marketo and Salesforce sync is accurate

Partners with the Web Development team for implementation and conversion tracking

Partner with Salesforce.com and Marketing teams to define segmentation audiences and customer engagement plans. Create new data capture workflows and compliance plans.

Work with Marketing and Salesforce team to create and refine business rules to establish strategies for reaching customers

Implement A/B testing strategies and future testing roadmap

Develop roadmap for moving email marketing programs from batch and blast to 1:1 customer journeys

Manage the relationship with Marketo and work with internal teams to ensure the platform meets current and future email marketing needs

Troubleshoot technical issues and consult with IT or Marketo support to implement solutions

Responsible for maintaining and documenting processes and training materials for program development and execution

Oversee global email reporting

Collaborate with campaign managers for each brand to ensure compliance with email marketing best practice and compliance with segmentation, GDPR, CCPA, CAN SPAM, and other legislation

Ensure client's brands maintain strong inbox deliverability

Excellent project management skills; ability to prioritize tasks across multiple brands

Create email reporting dashboards analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements to the email program

Ability to simultaneously coordinate multiple, high-priority projects

Critical-thinking, research, and problem-solving skills a must

Perform additional duties as assigned.

Qualifications

Education and Experience:

This position requires a Bachelor's or equivalent with a minimum of 8+ years' experience in email marketing. Advanced knowledge of Marketo is required and a Marketo Certified Expert is preferred.

Knowledge, Skills, and Abilities:

Marketo Certified Expert

Knowledge of Marketo and Salesforce

Knowledge of email marketing strategies to drive customer engagement and lifecycle marketing

Skills in HTML/CSS coding for email development

Knowledge of Google Analytics

Knowledge of business functions, ability to communicate and collect requirements

Strong planning skills and the demonstrated ability to handle many projects at once with a sense of priority

Strong communication skills with an emphasis on detail, the ability to effectively communicate and interact with peers and senior management.

Skills in researching & strong problem-solving skills

Skills in administration, decision-making and leadership

Ability to work in a fast-paced environment and multitask.

Ability to work in cross-functional teams

Ability to act independently on routine assignments or projects

Ability to pay attention to details and perform at a high level of accuracy

Ability to work hours that conform to standard business operations (8:00 A.M. to 5:00 P.M

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