Director Brand Marketing

1 month ago

Leander, United States James Avery Full time
Description

Job Summary

The Director of Brand Marketing & Communications drives James Avery's omni-channel brand strategy, messaging and marketing across all customer touch points. The Director is a leader in cross-functional partnerships with merchandising, design, retail, creative and ecommerce. Works closely with merchandising to develop marketing exposure plans for each campaign to spotlight new items, key seasonal collections and highlight our brand's message of meaning and connection across all marketing efforts and in all selling channels (retail, online and wholesale partners).

WHAT YOU WILL BE DOING:

  • Responsible for the oversite of email marketing, social media, public relations (PR), special events, non-digital media planning, media outreach and community relations.
  • Develop marketing messaging and brand positioning recommendations across all Customer touchpoints for retail, online and wholesale.
  • Create marketing exposure plans around every campaign, product and event, ensuring the marketing strategy aligns with the overall brand strategy.
  • Responsible for the overall leadership, direction and evaluation of employees.
  • Manage the Social Media Team. Develop strategic annual plans and oversee execution of all Social Media, Public Relations and Media Outreach to include influencers and brand ambassadors.
  • Manage the Email Marketing and Brand Marketing team. Directly oversee planning and execution of product emails by campaign while working cross-functionally with the Marketing and Creative departments.
  • Develop and execute content strategies effectively communicating the brand message and resonate with the target audience. Proof all Customer communications for brand accuracy and strategic direction.
  • Lead the planning, execution, and measurement of integrated marketing campaigns across various channels including digital, social media, print, and events to drive brand awareness and engagement.
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand marketing initiatives and regularly track and report on performance.
  • Serves as a strategic adviser for other corporate departments for their internal or external marketing needs. Partner with the Creative Project Manager to ensure solid marketing plans, completeness of information and brand accuracy.
  • Plan and buy all non-digital media for James Avery.
  • Develop and manage the brand marketing budget, allocating resources effectively to maximize ROI and achieve marketing objectives.
  • Consistently evaluate and lead new strategies and tactics to keep the brand relevant and competitive in the marketplace. Stay competitive with industry trends and innovations in brand marketing.
  • Builds and maintains strong, positive partnerships to establish a high level of trust and credibility with all levels of the organization.

WHAT IS REQUIRED:

  • Bachelor's Degree in Marketing or related field; or equivalent combination of education and/or experience.
  • 7 years' managerial experience in marketing, communications or relevant experience.
  • Experience leading and working in a cross-functional team environment.
  • Experience managing a multitude of concurrent projects.
  • Advanced proficiency with MS Office (e.g., Microsoft Word, Excel, Outlook, PowerPoint, etc.).
  • Effective communication and diverse interpersonal skills.
  • Strong organizational skills with a high attention to detail.
  • Advanced analytical and problem solving skills with ability to effectively resolve complex issues.
  • Demonstrated ability to effectively work under pressure and manage multiple projects simultaneously and strategically prioritize to meet established and demanding deadlines.
  • Ability to travel to the Kerrville and Cedar Park corporate offices as needed.

PREFERRED QUALIFICATIONS:

  • Experience working with PR, Social Media and Creative Teams.
  • Experience managing a multitude of concurrent projects in a marketing or creative field.
  • Experience working with multiple outside vendors.

  • Brand Ambassador

    2 weeks ago

    Leander, United States Sandpiper Productions Full time

    Job DescriptionJob DescriptionAbout usJoin our team of professional brand ambassadors and be part of something great!Starting pay $30.00/hour.Female-owned and known for our professionalism and progressive approach, we specialize in consumer activation and beverage marketing throughout the United States.Our commitment to redefining industry standards, coupled...

  • Brand Ambassador

    2 weeks ago

    Leander, United States Sandpiper Productions Full time

    Job DescriptionJob DescriptionAbout usJoin our team of professional brand ambassadors and be part of something great!Starting pay $30.00/hour.Female-owned and known for our professionalism and progressive approach, we specialize in consumer activation and beverage marketing throughout the United States.Our commitment to redefining industry standards, coupled...

  • Development Director

    2 months ago

    Leander, United States CMP Management Full time

    Job DescriptionJob DescriptionABOUT THE DEVELOPMENT DIRECTORThe Development Director will serve in a key position for CMP Management's foundation clients. The Development Director needs to be someone who can see big picture one minute and drill down to details in the next. CMP Management seeks someone who will grow its clients support base and is...

  • Development Director

    4 weeks ago

    Leander, United States CMP Management Full time

    ABOUT THE DEVELOPMENT DIRECTOR The Development Director will serve in a key position for CMP Management's foundation clients. The Development Director needs to be someone who can see big picture one minute and drill down to details in the next. CMP Management seeks someone who will grow its clients support base and is passionate about truly changing...

  • Executive Director

    3 days ago

    Leander, United States True Connection Communities-Verena at Leander Full time

    Job DescriptionJob DescriptionAre you an experienced Executive Director passionate about guiding senior residents to their ideal home in a vibrant community? There's a substantial bonus opportunity exceeding $50,000 awaiting you! We are searching for an Executive Director who embodies the five C's:• CHARISMATIC • COMPETITIVE • CREATIVE •...

  • Event Manager

    3 weeks ago

    Leander, United States CMP Management Full time

    Job Description Job Description This is an exciting opportunity available for a motivated team player to help drive the success of our association management company and its clients. Come join a growing company that has a great team that is passionate about what they do. We operate in a fast-paced environment. No day is ever the same. Located in Old Town...

  • Event Manager

    2 months ago

    Leander, United States CMP Management Full time

    Job DescriptionJob DescriptionThis is an exciting opportunity available for a motivated team player to help drive the success of our association management company and its clients. Come join a growing company that has a great team that is passionate about what they do. We operate in a fast-paced environment. No day is ever the same.Located in Old Town...

  • Event Manager

    2 months ago

    Leander, United States CMP Management Full time

    This is an exciting opportunity available for a motivated team player to help drive the success of our association management company and its clients. Come join a growing company that has a great team that is passionate about what they do. We operate in a fast-paced environment. No day is ever the same.Located in Old Town Leander just minutes north of...

  • Event Manager

    2 weeks ago

    Leander, United States CMP Management Full time

    This is an exciting opportunity available for a motivated team player to help drive the success of our association management company and its clients. Come join a growing company that has a great team that is passionate about what they do. We operate in a fast-paced environment. No day is ever the same.Located in Old Town Leander just minutes north of...

  • Member Services Representative

    3 weeks ago

    Leander, United States Planet Fitness Full time

    Grow with us! We're Excel Fitness, a Planet Fitness franchise group based out of Austin, TX with 90+ clubs and growing! Since 2016, we have grown from 16 locations in TX to over 90 locations in 6 states in great markets like Austin, Dallas, Raleigh, Tulsa, and NW Arkansas. We are opening new clubs each year and with that kind of growth, you can build a great...

  • Furniture Mover

    3 weeks ago

    Leander, United States College Hunks Hauling Junk & Moving Full time

    As a Mover for College Hunks Hauling Junk and College Hunks Moving, you are the first point of contact for clients on the job. This is a physically demanding job.  Athletes encouraged to apply! You will have the chance to educate clients about our exceptional services and the benefit of using us over the competition, ensuring 100% satisfaction.  Company...

  • Furniture Mover

    2 weeks ago

    Leander, United States College Hunks Hauling Junk & Moving Full time

    As a Mover for College Hunks Hauling Junk and College Hunks Moving, you are the first point of contact for clients on the job. This is a physically demanding job.  Athletes encouraged to apply! You will have the chance to educate clients about our exceptional services and the benefit of using us over the competition, ensuring 100% satisfaction.  Company...

  • Chief Financial Officer

    3 weeks ago

    Leander, United States B2BCFO Full time

    Seeking An Experienced CFO Are you a driven and entrepreneurial CFO with experience in helping business owners improve their business? Would you like to guide business owners in selling or buying privately held companies? Would you like to be rewarded for your skill and experience? Are you seeking a unique opportunity to control your career while building a...

  • Materials Engineer Principal

    4 weeks ago

    Leander, United States Acuren Inspection, Inc. Full time

    Position Summary: Acuren is currently recruiting for a Materials Engineer to support our operations in Leander, Texas. Responsibilities: The Materials Engineer position reports to and works closely with the Technical Director and experienced technicians on a dynamic mix of technical project management, laboratory analysis and customer interaction. The...

  • Vice President, Consumer Lending

    3 weeks ago

    Leander, United States United Heritage Credit Union Full time

    Job DescriptionJob DescriptionUnited Heritage Credit Union is seeking an innovative, ambitious leader to drive high-level impact on our Consumer Lending team! As the Vice President of Consumer Lending, you will be responsible for overseeing all aspects of consumer lending operations, programs, and loan portfolios. You will also provide strategic guidance to...

  • Financial Representative Trainee

    1 week ago

    Leander, United States Mutual of Omaha Full time

    Financial Representative Trainee - Austin, TX Location: Texas Work Type: Full Time Regular Job No: 502871 Categories: Sales, Early Career Programs, Financial Representative Trainee Application Closes: Open Until Filled SHARE As a Financial Representative Trainee, you will embark on a comprehensive program designed to equip you with the skills and...

  • Physician Assistant

    1 week ago

    Leander, United States Frontier Direct Care Full time

    Job DescriptionJob DescriptionDescription:At Frontier Health, we're transforming healthcare. Our patients get access to the care they need quickly and efficiently while experiencing improved health outcomes for the first time in their life. Join us in shaping the future of healthcare!TRANSFORM HEALTHCARE AND CREATE MASSIVE IMPACT ??We build experiences...

  • Member Services Representative Weekend

    3 weeks ago

    Leander, United States Planet Fitness Full time

    Grow with us! We’re Excel Fitness, a Planet Fitness franchise group based out of Austin, TX with 130+ clubs and growing! Since 2016, we have grown from 16 locations in TX to over 90 locations in 6 states in great markets like Austin, Dallas, Raleigh, Tulsa, and NW Arkansas. We are opening new clubs each year and with that kind of growth, you can build a...

  • Member Services Representative Weekend

    3 weeks ago

    Leander, United States Planet Fitness - Excel Fitness Full time

    Job DescriptionJob DescriptionGrow with us!Were Excel Fitness, a Planet Fitness franchise group based out of Austin, TX with 130+ clubs and growing! Since 2016, we have grown from 16 locations in TX to over 90 locations in 6 states in great markets like Austin, Dallas, Raleigh, Tulsa, and NW Arkansas. We are opening new clubs each year and with that kind of...

  • Ice Cream Scooper

    3 weeks ago

    Leander, United States Handel's Ice Cream Full time

    Job DescriptionJob DescriptionIce Cream Scooper Job DescriptionHANDEL'S HOMEMADE ICE CREAM is looking for Ice Cream Scoopers for our BRAND-NEW location in the Anderson Mill Market in Austin , TX.Come join our rapidly growing family and be part of the tradition Alice Handel started in Youngstown Ohio back 1945. From making each batch fresh daily to using...