Product Marketing Manager, Payments and Identity
2 weeks ago
Product Marketing Manager, Payments and Identity
Description
Entrust is dedicated to keeping the world moving safely by enabling trusted identities, payments, and data protection around the globe. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact
The Company:
Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust’s technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers.
We Believe:
Securing identities is most effective when we value all identities. We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard. From unconscious bias training for managers to global affinity groups that create connections both within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another. And, of course, to be themselves.
Entrust seeks an experienced Product Marketing Manager to join the Payments & Identity Solutions Marketing team, reporting to the Director, Solutions Marketing, Payments & Identity. In this role, you will collaborate with product management, sales, channel partners, and alliances to develop and execute on the go-to-market strategy for finance and government verticals. You will specialize in the underlying technology and market trends, creating compelling value propositions and partner with the integrated marketing team to run successful 360-degree marketing campaigns. You will participate in product development and go-to-market by researching on customer needs, market trends, and competition. The ideal candidate will thrive in a dynamic environment, assume ownership of their role and drive market success for their portfolio.
Responsibilities
Translate Market Insights To Actionable Inputs
Analyze industry trends, competitive landscape, and market dynamics to identify opportunities and challenges.
Conduct market research through VoC (Voice of Customer) and surveys to understand customer needs, preferences, and pain points
Develop compelling messaging, value propositions, and product positioning that resonate with target audiences.
Develop Marketing And Sales Enablement Content
Develop thought-leadership content like blogs, white papers, customer success stories and joint marketing collateral with internal and external partners
Develop solutions marketing and sales enablement materials including: brochures, web pages, videos, demos, presentations, FAQs, competitive battlecards
Collaborating with subject matter experts, sales teams, and creative professionals to develop training materials for sales and channel partners
Campaign planning and execution
Develop the go-to-market strategy and annual marketing plan for your portfolio by partnering with the Integrated Marketing team
Plan and execute 360-degree marketing campaigns together with integrated marketing
Support events, webinars, and campaign development to drive demand generation for your portfolio
Drive cross-portfolio marketing activities as required
Qualifications
5+ years of product management and/or product or solution marketing / market research / Technical marketing experience in B2B software or hardware Fintech or GovTech
Demonstrated experience of leading cross-functional teams
Ability to understand complex technological products and write compelling marketing copy
Ability to thrive in complex, fast-paced B2B marketing environment
Must possess effective communication, teamwork and leadership skills
Preferred Qualifications
Background in payment cards industry, and/or secure identity documents
Bachelor’s degree in Engineering / Advanced Math / Statistics / DataScience
MBA
Pragmatic Marketing or Forrester certification(s)
Travel Required
30% domestic and international (if remote, and 10-20% if onsite)
For US Roles, Or Where Applicable
Entrust is an EEO/AA/Disabled/Veterans Employer
For Canadian Roles, Or Where Applicable
Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.
If you require an accommodation, contact accessibility@entrust.com.
Hiring organization
Entrust keeps the world moving safely by enabling trusted experiences for identities, payments, and digital infrastructure. We offer an unmatched breadth of solutions that are critical to enabling trust for multi-cloud deployments, mobile identities, hybrid work, machine identity, electronic signatures, encryption, and more. With more than 2,800 colleagues, a network of global partners, and customers in over 150 countries, it’s no wonder the world’s most entrusted organizations trust us.
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