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Field Marketing Manager
3 weeks ago
Field Marketing Manager, North America, RELEX Solutions
As a
Field Marketing Manager
at RELEX Solutions,
you’ll
be pivotal in driving lead generation and brand awareness in the North American market. Collaborating closely with our successful North American Field Marketing team,
you’ll
contribute to localized marketing plans aimed at dominating the United States market for retail and supply chain planning software. While our headquarters is in Helsinki, Finland, our focus is on North American growth.
You’ll
work as part of a global organization, stationed in the US, expanding our market presence and impact. This rare opportunity involves shaping and implementing key components of our US Go-To-Market strategy, including organizing events and executing local campaigns.
You’ll
forge partnerships, drive lead generation, and elevate brand visibility in the US market. This remote role requires a full 8-hour day within
Eastern Time to ensure effective execution of lead-generating activities throughout the year. If
you’re
passionate about impactful marketing initiatives, thrive in collaboration, and
seek
to make a meaningful impact in a US-focused organization, join us at RELEX Solutions.
Join us as a Field Marketing Manager, and this is some of what you’ll be doing:
Research industry events and evaluate sponsorship opportunities based on RELEX objectives and target audiences
Manage the events calendar, associated campaigns, and all aspects of virtual and physical events (tradeshows, conferences, association activations, webinars, etc.) including contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and logistics, signage, material creation, event messaging/marketing, speaker coordination, giveaways, and more.
Create and manage custom events that combine customers and prospects for lead generation and targeted prospect conversions
Help manage and execute our proprietary RELEX Live conference in North America
Coordinate local asset creation (landing pages, video, flyers etc.), partner with product marketing and our brand & creative team to develop content and deliverables that are aligned with the target audience, personas, and market segmentation
Propose and coordinate marketing actions around physical and digital events before, during, and after an event to maximize ROI and lead generation
Conduct pre-and post-event campaign evaluations and ROI analysis: report and share results and recommendations with marketing and sales team.
What you’ll bring to the table:
5+ years of experience in B2B field and event marketing
Experience in end-to-end event management from key industry events such as NRF, NACS, FMI, Shoptalk, Groceryshop, Future Stores and similar
Experience managing in-person and digital events as part of an integrated marketing strategy
The ability to design and manage a diverse set of marketing tactics (including executive events and briefings) in-field and remote
Experience in a B2B fast-paced and high-growth environment
Experience working closely with sales and business development teams
Outstanding skills in project management, prioritization, and process improvement capabilities, with effective time-management and multi-tasking skills
Excellent English written and oral communication skills
…and of course, the ability to have fun while working
What we consider as a bonus:
Experience in B2B SaaS enterprise software marketing
Experience with marketing automation and CRM tools such as HubSpot and Salesforce
Understanding of retail supply chain management
Certified Meeting Planner (CMP) designation or similar events certification/credentials
Our US Office:
RELEXians can be found around the world, and while we have team members working in 30 states, here, our main office is in Atlanta, Georgia. With a new, inviting and cool office space in Colony Square, when you’re not travelling to customers or working from home, you can explore all there is to do in the area or bring along your pet for a change of scenery. Your future colleagues champion our world-class product and value our approach to flexibility and work-life balance. Our transparent culture is second to none, so don’t be surprised at our impressive development and progressionopportunities
Across RELEX, our people are supported and rewarded. In the US, we go even further. As well as:
Competitive compensation
The choice to work wherever and however you are most productive
15 days of paid time off, 12 paid sick days, and 13 company holidays
We also offer up to 2 paid volunteer and charity days a year, a generous $500 work-from-home stipend and maternity and paternity leave that covers 12 weeks at full pay (after that, you can take time off unpaid or use your vacation days – it’s up to you). And of course we offer all standard health benefits with various plans to choose from. But that’s not all.
We’re always ready to welcome new RELEXians to our team because your enthusiasm and expertise allow us to keep innovating and creating the future of planning for retail and consumer brands. If you’re ready to be part of our growth, apply now.
About RELEX:
RELEX Solutions create cutting-edge supply chain and retail planning software. Within our platforms, we have the power and potential to increase adaptability, efficiency and sustainability in the consumer goods and retail value chain. Our impact is tangible; from sustainability and eliminating waste to delighting customers and delivering great tailored tech solutions, we’re curious and passionate challenge-seekers creating the future of retail today.
RELEX is trusted by leading brands including AutoZone, Sprouts, PetSmart, and Party City, and has offices across North America, Europe, and the Asia Pacific region.
Being part of RELEX means being heard, feeling valued and knowing that you can be yourself because you belong. Webelieve in actions, not words, regarding diverse hiring and employmentpractices. We take DE&I seriously. We champion and benefit from global diversity. We’re creating and evolving our culture to welcome everyone and value every idea.
RELEX Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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