Senior Public Relations Manager

1 month ago

Framingham, United States Core Resource Group Inc Full time

Senior Product Public Relations Manager Framingham, MA (Hybrid) New York, NY (remote, travel to MA 2x's per month)

Our client is looking for a

Public Relations professional with product and tech PR experience

to help drive critical product launches and seek continuous storytelling opportunities with top-tier media. The

Sr. Product PR Manager

will partner closely with the marketing and product teams to develop and deliver comprehensive, results-driven PR programs that support the company's corporate narrative and brand PR strategy (across the entire portfolio).

Responsibilities: Develop a strong working knowledge of the

Consumer Electronics and Automotive

business including key products and technologies, competitive landscape, key trends, and sales and marketing priorities to inform the PR strategy. Collaborate across the organization to stay appraised of key programs and initiatives to inform editorial opportunities and support the broader PR strategy. Lead and implement PR programs that highlight key products, technologies and product partnerships in order to drive editorial results that strengthen the company’s leadership in the Consumer Electronics and Automotive space. Seek new press relationships and expand existing ones within consumer tech and trade media to deliver results. Manage the development of press materials for all programs, including key messages, press releases, presentations, creative assets and other supporting content. Oversee execution of plans and lead all press outreach and follow-up on behalf of product and technology initiatives.

About you: BA/BS degree in Communications, journalism, or other relevant field. 8+ years’ experience in consumer tech product PR, either in-house, agency side or as a journalist. Demonstrate skill in building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high impact placements. Proven experience in creation and execution of PR strategies for critical product and technology launches and/or initiatives. Positive, collaborative, and team-oriented; thrives in building relationships and working cross-functionally Ability to thrive in fast-paced environments and calm under pressure, with exceptional judgment Strong ability to advocate and influence at any level- from executives to peers to working teams Strong writing and editing skills, with the ability to articulate complex issues in a clear and concise manner Skilled at managing up and prioritizing; flexible and able to run multiple projects with (at times) minimal direction Strong eye for detail Heavy emphasis on Product media outreach

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