Marketing Director

1 month ago

Norristown, United States D'IYANU Full time

About D’IYANU : D'IYANU is a leading ecommerce fashion company, offering a curated selection of apparel and accessories. We are passionate about and are committed to providing our customers with a seamless and inspiring shopping experience. We are currently seeking a dynamic and results-oriented Marketing Director who specializes in performance marketing to join our growing team and take our marketing efforts to the next level. Responsibility : Includes, but not limited to- · Develop and execute a comprehensive omnichannel marketing strategy aligned with the company's overall business objectives. · Oversee all aspects of marketing, including Meta and Google ads, branding, content, SEO, SEM, email, SMS, influencer marketing, and public relations. · Lead and manage both our internal marketing team and external agencies, providing clear direction, motivation, and performance feedback. · Stay abreast of the latest marketing trends and technologies and identify opportunities to leverage them for the company's benefit. · Develop and manage the marketing budget effectively, ensuring ROI is achieved for all marketing initiatives. · Analyze marketing data and performance metrics to measure success and identify areas for improvement. · Partner with other departments, such as product, sales, and merchandising, to ensure marketing initiatives are aligned and support overall business goals. · Represent the company at industry events and conferences. Qualifications: · 10+ years of experience in ecommerce, preferably with fashion, beauty or accessories industry, with a minimum of 5 years in a leadership role. · Proven track record of success in driving growth and achieving marketing objectives in an ecommerce environment. · Strong understanding of fashion trends, the target audience, and the competitive landscape. · Excellent strategic thinking, analytical, and problem-solving skills. · Exceptional communication, interpersonal, and leadership skills. · Proficiency in marketing automation and analytics tools. · Passion for fashion and a deep understanding of the digital marketing landscape. · Proven success in managing and optimizing paid advertising campaigns. · Strong content marketing skills.

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