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Sales and Marketing Director

4 months ago

Pittsford, United States Friendly Senior Living Full time
Sales and Marketing Director

At our highly rated Senior Care Community located in Pittsford, NY - Cloverwood's exceptional offerings promote a passion for life, as well as personal growth and wellbeing of the whole person - in mind, body, and spirit.

Requirements for a Cloverwood Sales and Marketing Director:
  • At least 3 years' successful experience in a sales and marketing environment, preferably in senior housing and/or health care related environments.
  • Demonstrated ability to identify leads, qualifies leads, and close sales.
  • Bachelor's degree in marketing/business administration or related field required.
Responsibilities for a Cloverwood Sales and Marketing Director:
  • Work together with Executive Director and Friendly Senior Living VP Marketing/Development to develop an annual and 90 day rolling sales and marketing plan. Goals include generating new, qualified leads; maintaining timely communication with existing leads; acquiring new sales; and sustaining contract holders to move-in.
  • Monitors sales, move-in, and occupancy goals.
  • Accurately maintains the CRM database by collecting and entering information about new inquiries and creating prompt, creative and personal next steps after each interaction.
  • Oversees staff usage of system and ensures periodic data and touch points are being entered into the system.
  • Ensure that the database is maintained to effectively track leads and sales.
  • Reports all marketing data to VP Development/Marketing and Executive Director.
  • Responsible for the hiring, training, and supervising of sales staff.
  • Sets a positive example, motivates and counsels staff as needed, and conducts employee evaluations in a timely manner.
  • Thoroughly understand and execute any requirements of the Escrow Agreement, Priority Agreement, Residency Agreement (Cloverwood and Glenmere), and Disclosure Statement. Full understanding of the Cloverwood Offering Plan.
  • Serves as an active member of the sales staff.
  • Provides retirement counseling and gives presentations to interested groups and individuals.
  • Provides assistance to sales staff as needed to "close" or retain sales.
  • Greets clients pleasantly and professionally either on the telephone or in person, always presenting a positive image for the community.
  • Monitors the market and the competition of other senior living communities.
  • Works weekends and evenings as necessary.
  • Calls upon clients in their homes as needed.
  • Reviews and gives initial approval of all Priority Agreements and Residency Agreements or other correspondence that concerns contractual obligations (cancellations, construction changes, etc.).
  • Assumes budget accountability.
  • Performs other duties as assigned.
  • Attends meetings as appropriate.
  • Attends seminars/workshops/continuing education courses as appropriate to stay abreast of changes in the Senior Housing, Long-term Care fields, as well as to maintain a professional status.
  • Provides sales and marketing support to other entities associated with Friendly Senior Living as needed.
  • May perform other duties as needed and/or assigned.
About The Friendly Senior Living:
  • We embrace independence and personal choice in a culture of excellence where we live our values - always.
  • Newsweek ranked Friendly Home the #1 nursing home in Monroe County
  • Named a "Best Nursing Home 2024" by U.S. News & World Report
Our excellence is based upon the dedication of ALL our employees, who take great pride in providing compassionate care and services to our Members.

Benefits offered by the Friendly Senior Living:
  • Sign-on Bonus (if applicable)
  • Competitive Pay with Evening, Night, and Weekend Shift Differentials
  • No Mandated Shifts
  • Pay On Demand Option (Get Paid Immediately)
  • Tuition Assistance & Professional Growth Opportunities
  • On-site Employee Cafeteria
  • PTO / Paid Holidays / Paid Sick Time
  • Medical / Dental / Vision
  • 403(b) Retirement Plan
  • Supportive culture that values Friendship, Teamwork, Compassion, Excellence, Integrity, and Customer Focus.


Friendly Home is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other status protected by laws and regulations.