Marketing Manager, Web and Analytics

4 weeks ago

McLean, United States CIBT Full time

About Us

CIBT is the leading global provider of immigration and visa services for corporations and individuals with over 1,600 expert immigration and visa professionals, attorneys and qualified migration consultants located in over 60 offices in 27 countries.

With thirty years of experience, CIBT is the primary service provider to 75% of Fortune 500 companies. CIBT offers a comprehensive suite of services under two primary brands: Newland Chase, a wholly owned subsidiary focused on global immigration strategy and advisory services for corporations worldwide and CIBTvisas, the market leader for business and other travel visa services for corporate and individual clients.

We commit to delivering a superior service experience to our clients on each and every engagement.

This is a remote position, however, the candidate should be based in the Eastern Time Zone.

Position Summary

The Marketing Manager, Web and Analytics will report to the Director of Digital Marketing and Demand Generation, and assist in refining the overall digital journey for CIBT and Newland Chase with both B2B and B2C audiences. You will manage day-to-day marketing web and reporting activities that lead to the completion of projects and tasks, while demonstrating a high-level of customer and personal service.

The ideal candidate is eager to collaborate with our marketing team, identifying solutions and approaches to complex problems. They should possess strong communication, critical thinking and time management skills. You will enjoy this role if you are excited to work with a global team in delivering results and exceeding customer expectations.

As a Web And Analytics Manager, You Will

Own day to day marketing updates and maintenance of all CIBT, Newland Chase and new websites for CIBT and its companies. Through data, analytics and testing, identify website improvements and optimizations to drive improved revenue opportunities and enhancements Work with product teams to A/B test alternative design concepts to drive overall web conversions Work with marketing team partners on Organic Search strategies, digital demand strategies and revenue optimizations Work with marketing operations to identify website platforms and supportive technologies to improve site performance, meeting compliance standards Collaborate with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s). Collaborate with web development and design teams; provides guidance on marketing-related aspects of the company’s digital presence. Lead and develop reporting dashboards for all marketing efforts. Support KPI tracking and ensure regular reporting to leadership Coordinate with finance, marketing, operations and other marketing team members and agency partners to track marketing and revenue attribution Support Chief Marketing Officer and Director of Digital Marketing and Demand Generation on analysis and reporting of digital media campaigns, email performance, nurture campaigns, organic performance, events ROI. Support attribution analysis. Other duties as assigned

Requirements

Bachelor’s degree, marketing concentration preferred. Must have a minimum of 5-7 years’ experience and 3+ years’ experience in web development and analytics. Experience in various CMS platforms (wordpress, etc) Experience in Google Analytics, QM, dashboard reporting, etc. Strong understanding of full marketing tech stack including Pardot, Marketing Cloud and similar marketing automation systems. Knowledge of CRMs (i.e. Salesforce) Able to adapt to changing circumstances and prioritize work accordingly; self-starter with desire to show ownership and commitment to role. Strong attention to detail and the ability to manage multiple projects simultaneously while meeting deadlines. Strong analytical skills and ability to build reports/dashboards. Experience with PowerBI, Looker or other dashboard reporting systems. Process strong cross-departmental communication skills and deadline coordination. High aptitude for learning new skills and the willingness to tackle new challenges. Able to demonstrate a positive and flexible attitude to work, particularly new initiatives.

Working Conditions and Location:

This is a remote position, however, the candidate should be based in the Eastern Time Zone. Travel 10-20%

EEOC

As part of our dedication to the diversity of our workforce, CIBT is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. #J-18808-Ljbffr

  • Associate Director Analytics

    1 month ago

    McLean, United States Metrical Talent Full time

    Location - McLean, Virginia Workplace Type - Hybrid Start Date - Open for immediate starts Due to ongoing growth, we have another opportunity with a long-standing client in the marketing analytics space. In your new role you will drive marketing impact at a pioneering market research firm with the newly created Associate Director, Analytics position. Lead...

  • Associate Director Analytics

    1 month ago

    McLean, United States Metrical Talent Full time

    Location - McLean, Virginia Workplace Type - Hybrid Start Date - Open for immediate starts We are excited to announce a new opportunity arising from sustained growth with a long standing client in the marketing analytics sector. As the newly appointed Associate Director of Analytics at a leading market research firm, you will spearhead efforts to enhance...

  • Web Content Architect

    1 week ago

    McLean, United States CoolSnail Full time

    Job DescriptionJob DescriptionJob Title: Web Content ArchitectStart Date: 9/4/2023End Date: 7/21/2024Employment Type: Full Time/Temporary Location: Remote, USAInterview dates: Aug 16th-18thJob Description: Looking for a Web Content Architect to assist with a website redevelopment project which includes an artificial intelligence based chatbot.Support...

  • Web Content Architect

    4 days ago

    McLean, United States CoolSnail Full time

    Job DescriptionJob DescriptionJob Title: Web Content ArchitectStart Date: 9/4/2023End Date: 7/21/2024Employment Type: Full Time/Temporary Location: Remote, USAInterview dates: Aug 16th-18thJob Description: Looking for a Web Content Architect to assist with a website redevelopment project which includes an artificial intelligence based chatbot.Support...

  • Web Content Architect

    1 day ago

    McLean, United States CoolSnail Full time

    Job DescriptionJob DescriptionJob Title: Web Content ArchitectStart Date: 9/4/2023End Date: 7/21/2024Employment Type: Full Time/Temporary Location: Remote, USAInterview dates: Aug 16th-18thJob Description: Looking for a Web Content Architect to assist with a website redevelopment project which includes an artificial intelligence based chatbot.Support...

  • Web Content Architect

    1 week ago

    McLean, United States CoolSnail Full time

    Job DescriptionJob DescriptionJob Description:Looking for a Web Content Architect to assist with a website redevelopment project which includes an artificial intelligence based chatbot.Support approximately 80 Drupal websites migrating to a new code base and design. The Content Architect will be expected to work with agency content managers with Google...

  • Web Content Architect

    4 days ago

    McLean, United States CoolSnail Full time

    Job DescriptionJob DescriptionJob Description:Looking for a Web Content Architect to assist with a website redevelopment project which includes an artificial intelligence based chatbot.Support approximately 80 Drupal websites migrating to a new code base and design. The Content Architect will be expected to work with agency content managers with Google...

  • Web Content Architect

    1 day ago

    McLean, United States CoolSnail Full time

    Job DescriptionJob DescriptionJob Description:Looking for a Web Content Architect to assist with a website redevelopment project which includes an artificial intelligence based chatbot.Support approximately 80 Drupal websites migrating to a new code base and design. The Content Architect will be expected to work with agency content managers with Google...

  • Marketing Manager

    1 week ago

    McLean, United States Saliense Consulting Full time

    About Saliense Saliense is a leading provider of innovative solutions and services within the Defense, Civilian, Financial,and Healthcare industries. We specialize in delivering high-quality services, contributing to the advancement of critical public initiatives. About This Role Saliense has a current opening for a Marketing Manager to maintain and enhance...

  • Web Content Manager

    3 weeks ago

    McLean, United States Eleccion, LLC Full time

    Are you ready for the neXt opportunity in your professional journey? Eleccion (ELX) is seeking a talented web content manager to join an experienced, dynamic communications support team. The ideal candidate wants to provide superior client outcome and be a true change manager. We are looking for a someone with the following background and...

  • Web Content Manager

    2 weeks ago

    McLean, United States Arena Technical Resources Full time

    Web Content Manager Location: McLean, VA, US Job ID: 16491 Job Description Job Description: Title: Web Content Manager Location: On site in McLean, VA Citizenship/Clearance Requirement:US Citizen with an Active TS/SCI w/ Full Scope Poly clearance required. This position supports a government contract. The contract position name is Web-Based Service...

  • Marketing Manager

    4 days ago

    McLean, United States Saliense Consulting LLC Full time

    Job DescriptionJob DescriptionAbout SalienseSaliense is a leading provider of innovative solutions and services within the Defense, Civilian, Financial,and Healthcare industries. We specialize in delivering high-quality services, contributing to theadvancement of critical public initiatives.About This RoleSaliense has a current opening for a Marketing...

  • Marketing Manager

    1 week ago

    McLean, United States Saliense Consulting LLC Full time

    Job DescriptionJob DescriptionAbout SalienseSaliense is a leading provider of innovative solutions and services within the Defense, Civilian, Financial,and Healthcare industries. We specialize in delivering high-quality services, contributing to theadvancement of critical public initiatives.About This RoleSaliense has a current opening for a Marketing...

  • Marketing Manager

    1 day ago

    McLean, United States Saliense Consulting LLC Full time

    Job DescriptionJob DescriptionAbout SalienseSaliense is a leading provider of innovative solutions and services within the Defense, Civilian, Financial,and Healthcare industries. We specialize in delivering high-quality services, contributing to theadvancement of critical public initiatives.About This RoleSaliense has a current opening for a Marketing...

  • Web Developer Manager

    5 days ago

    McLean, United States Potomac Haven Inc Full time

    Job DescriptionJob DescriptionDescription:We are seeking an experienced Web Develop Manager to join our team. The successful candidate will be responsible for managing the development and maintenance of the National Institute of Aging public websites. While this position is remote, strong preference will be given to candidates in the Washington, DC-Metro...

  • Web Developer Manager

    2 weeks ago

    McLean, United States Potomac Haven Inc Full time

    Job DescriptionJob DescriptionDescription:We are seeking an experienced Web Develop Manager to join our team. The successful candidate will be responsible for managing the development and maintenance of the National Institute of Aging public websites. While this position is remote, strong preference will be given to candidates in the Washington, DC-Metro...

  • Web Developer Manager

    19 hours ago

    McLean, United States Potomac Haven Inc Full time

    Job DescriptionJob DescriptionDescription:We are seeking an experienced Web Develop Manager to join our team. The successful candidate will be responsible for managing the development and maintenance of the National Institute of Aging public websites. While this position is remote, strong preference will be given to candidates in the Washington, DC-Metro...

  • Content Marketing Manager

    1 week ago

    McLean, United States Appian Full time

    Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and...

  • Business Manager

    22 hours ago

    McLean, United States Capital One Full time

    Locations: VA - McLean, United States of America, McLean, Virginia Business Manager - Workplace Analytics **Summary**: **General** **Responsibilities**: - Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands - Leadership: May...

  • Manager, Analytics Product

    1 week ago

    McLean, United States Hilton Full time

    Description***This role is based at our corporate office in McLean, VA***This is your chance to be part of an in-house Commercial Strategy, Insights, and Analytics team of consultants to important functions across Hilton! The team consists of both embedded authorities who serve as strategic advisors to partners and technical specialists who are proficient in...