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Senior Marketing Strategist

3 months ago

Sheboygan, United States Fifthcolor Full time

FifthColor is looking for a

Senior

Marketing Strategist to join our growing team. Job Type

Full-time, in-person Location

Health, dental and vision insurance, short and long-term disability, life insurance Overview

In collaboration with the Director of Marketing and the VP of Marketing, and supported by a high-energy and talented team, you’d be responsible for utilizing your knowledge of the marketing space to manage campaigns for some of our clients at FifthColor. Your role is crucial to communicate with clients and help them succeed As a Senior Marketing Strategist, you would manage and coordinate a variety of service offerings for clients, including

Brand Strategy, SEO, Google Ads, Social Media Advertising, Email Marketing, Content Creation, Graphic Design, Print Marketing, and Video Production . Responsibilities:

Maintain client relationships as the direct contact for assigned client accounts, including running meetings. Strategy Development: Develop and execute omni-channel digital marketing strategies that encompass SEO, content marketing, email marketing, social media advertising, digital advertising, and more. Campaign Creation and Management: Plan, create, and oversee digital marketing campaigns across various platforms, including Google Ads and social ads platforms, ensuring effective targeting, monitoring, and optimization. Content Strategy: Develop a strategic content approach and collaborate with our writers to create compelling, engaging, and relevant content that resonates with the target audience. SEO: Analyze and optimize website content for search engines to increase organic and paid traffic. Social Media Management: Create and execute social media strategies to enhance brand presence and engagement on platforms like LinkedIn, Facebook, Instagram, and TikTok. Email Marketing: Develop and implement email marketing and nurture campaigns, including segmentation, automation, and A/B testing. Collaboration: Collaborate with internal teams, including account managers, writers, designers, and developers, to ensure alignment and successful campaign execution. Assemble goal-oriented creative briefs for creative services including but not limited to social media creative, newsletter creative, printed collateral, and digital advertisements. Analytics and Reporting: Utilize data-driven insights to evaluate campaign ROI and make recommendations for continuous improvement. Offer strategic recommendations to clients and optimize current campaigns. Offer strategic recommendations as part of the brand strategy team. Assemble pitches to deliver to potential clients, including attending pitch meetings. Qualifications:

Bachelor’s Degree in Marketing, Advertising, Communication, or similar work experience. 3-5+ years of experience in digital marketing at an advertising agency or similar. Have a working knowledge or experience with Google’s suite of marketing services, including Google Ads and Analytics. Excellent verbal and written communication skills. Attention to detail in writing, design, and other aspects. Able to balance multiple clients at once, manage time, and meet deadlines. Positive attitude and willingness to learn and grow alongside colleagues. Be independent, a team player, and like a challenge. The fifth color is routinely known as an intangible element that adds value beyond expectation and elevates something to the next level. This is precisely what we strive to achieve and provide for our clients and, in doing so, have proudly embraced the name: FifthColor. As a data-driven organization, our team delivers results. We are agile partners, providing top-quality speed-to-market solutions. We use research and analysis to give us the understanding we need to create a valuable return for our clients because, at the end of the day, it’s not what we like; it’s what we DISCOVER. What we offer:

Competitive salary and benefits package A dynamic and inclusive work environment Opportunities for professional growth and development The chance to make a meaningful impact on our digital marketing efforts FifthColor Inc. is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. FifthColor Inc. is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at FifthColor are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. FifthColor Inc. will not tolerate discrimination or harassment based on any of these characteristics. FifthColor Inc. encourages applicants of all ages.

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