National Marketing Manager
2 weeks ago
Hybrid/Remote Position
JOB SUMMARY:
Overall Responsibility for the National Marketing Manager will be to work closely but cross functionally with key department heads that included but not limited to sales, operations, human resources, safety, and executive management. The role will report directly to the Executive Vice President of Sales and will have the opportunity to develop, create and support the overall marketing plan and initiatives both internally and externally. The National Marketing Manager will work closely with each branch personnel to develop their strategic marketing plans to incorporate and leverage the overall universal plan of the business. Responsibilities include but not limited to data analysis, reporting, market research, competitive analysis, planning, press liaison and management, social media management, online presence, customer specific marketing initiatives, internal communications and sales optimization support.
ESSENTIAL FUNCTIONS:
Create, develop, and support overall marketing plan of the corporation
Creates content for traditional, web, social, digital, and emerging communications platforms, which plays a key role in marketing for the overall business
Responsible for the brand in the market
Social Media management creating an inclusive presence in the market
Work with online tools to create online presence within the roofing contractor arena
Online management to include website management and product for purchase initiatives
Management of online initiatives to identify trends and opportunities for future company growth
Develops methods and strategies for assessing large amounts of data
Examines and adhere to company marketing budgets
Conducts research into competitive companies and the surrounding market
Support research and analysis for acquisition or branch expansions
Crafts web, print, and email experiences that optimize sales growth
Study purchase trends of contractor base and target demographic
Work with branch and sales management teams to create and implement local strategies to drive revenue and profitability
Creates sales evaluation reports in relation to marketing initiatives to review ROI
Suggests adjustments and revisions to promotional and marketing strategies to improve sales and profitability
Serves as a consultant for company marketing/sales strategies
Attends and participates in sales strategy meetings
Responsible for creation, distribution and management of press release initiatives
Leads informational sessions for staff to explain sales and marketing trends in the roofing market
JOB QUALIFICATIONS:
Well organized person with strong marketing background in a variety of disciplines, including online, virtual, print, and media. A person who is very dependable, self-starter and who can work independently. Preference given to those who hold degree (or equivalent work experience) in marketing. Education and Experience: Must have some college experience either having graduated or working towards graduation. Prefer marketing experience across multiple platforms and preferred but not required to have knowledge in building materials and/or roofing/contractor sector. Communication and Organization: Must have excellent communication skills, and the ability to work in a dynamic, fast-paced, high energy and positive environment. Knowledge, Skills and Abilities: A proficient knowledge of Microsoft Office as well as online social media and website creation/management. Speaks confidently and articulately in front of a group and works well with the team. Demonstrate the ability to think both analytically and creatively. Possesses strong problem-solving skills Works well with a team. Possesses strong writing skills. Is capable of conducting independent research. Demonstrates familiarity with traditional and online media platforms
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