Americas Product Marketing Lead, SMB

4 weeks ago

Austin, United States Tik Tok Full time

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together andgrow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

TikTok is seeking an experienced product marketing professional with background in media to lead go-to-market for our Small Business marketing solutions. As part of the SMB Growth team, this role involves close collaboration with in-market sales leadership, global product marketing, product, acquisition, retention & lifecycle, business marketing and operations teams in a high growth environment. The ability to build and motivate a team, prioritize, problem solve, drive cross-functional alignment and be the expert for our ads platform and ecosystem are key skills. Candidates must have experience leading a team, working with media products in a product marketing capacity and be familiar with SMB marketing.

Responsibilities - Own product growth and adoption for key SMB marketing solutions for the Americas region. - Collaborate with global and regional product marketing owners and sales leadership to build and execute on a regionalized business plan. - Partner with a range of cross-functional teams across the world to ensure flawless execution against GTM strategy. - Lead a team of high performing product marketers, responsible for defining product positioning, implementing go-to-market and conducting inbound. - Develop deep relationships and set product priorities with cross functional teams in market and global teams. Align activities to create a coherent external narrative. - Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions. - Represent TikTok's ads products externally, and participate in industry events. - Contribute to regional product growth strategy, advising leadership team on market opportunities and guide decision-making process. -

Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions. -

Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.

Qualifications

Qualifications: - 7+ years experience working within media in a marketing or product marketing capacity. - Previous experience building and leading teams. - BA/BS degree or above. - Strong knowledge of media sales and marketing processes. - A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change. - Excellent communication, presentation and analytical skills. - Customer service orientation and experience working in a client facing capacity - A commercial mindset with a history of delivering against stretching performance goals.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com #J-18808-Ljbffr

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