Marketing Specialist

2 weeks ago

Irvine, United States Tivoli Lighting Full time

Company Description

Tivoli, LLC is a 60-year-old company based in Tustin, California that specializes in linear LED products. With a strong history in the advancement and development of linear lighting, Tivoli is a proven company in the LED industry. Their products are known for their quality manufacturing and ability to withstand extreme environments. Tivoli is focused on creating the right light, particularly color temperature and output, for low ambient cove and niche applications. They continue to evolve their products to meet the changing needs of the market, incorporating the latest LED technology.

Role Description

We are seeking a dynamic and innovative Marketing Specialist to join our team. As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies to promote our products and services effectively. You will be responsible for creating engaging content, managing campaigns, and analyzing data to optimize marketing performance.

Responsibilities

1. Develop and implement marketing campaigns to drive brand awareness, customer engagement, and lead generation.

2. Create compelling marketing collateral, including brochures, spec sheets, presentations, and digital assets.

3. Create layouts for various marketing materials using Adobe Creative Suite, particularly InDesign and Illustrator.

4. Collaborate with cross-functional teams to ensure marketing initiatives align with overall business objectives.

5. Manage social media channels and develop content calendars to maintain a consistent brand presence.

6. Conduct market research and competitor analysis to identify opportunities for growth and differentiation.

7. Analyze marketing metrics and KPIs to measure campaign effectiveness and optimize performance.

8. Stay updated on industry trends and best practices to recommend innovative marketing strategies.

Skills and Qualifications

  1. Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
  2. Proven experience in marketing, with a strong portfolio showcasing successful campaigns and creative projects.
  3. Proficiency in Adobe Creative Suite, particularly InDesign and Illustrator.
  4. Excellent written and verbal communication skills, with the ability to craft compelling content for various marketing channels.
  5. Strong analytical skills and the ability to interpret data to drive decision-making.
  6. Creativity and attention to detail, with a passion for developing innovative marketing solutions.
  7. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  8. Knowledge of digital marketing platforms, including social media, email marketing, and content management systems.
  9. Strong teamwork and collaboration skills, with the ability to work effectively with cross-functional teams.
  10. Positive attitude, adaptability, and willingness to learn and grow in a dynamic industry.
  11. Familiarity with LED products and lighting industry (preferred)

Benefits

- Competitive salary

- Health insurance

- Retirement plan

- Paid time off

- Professional development opportunities

- Collaborative and inclusive work environment

Join our team and make an impact in shaping our brand's success through innovative marketing strategies and creative excellence

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