US Retirement Marketing Specialist

2 weeks ago

Atlanta, United States Marsh & McLennan Companies Full time
Company:
Mercer

Description:

At Mercer, we make a difference in the lives of more than 110 million people every day by advancing their health, wealth, and careers. We are in the business of creating more secure and rewarding futures for our clients and their employees - whether we are designing affordable health plans, assuring income for retirement, or aligning workers with workforce needs.

We are seeking a highly collaborative, experienced Retirement Marketing Specialist to work closely with other marketing colleagues to develop, execute, and administer marketing programs with a high focus on elevating Mercer's intellectual capital and brand within our growing US Wealth business. This role focuses on supporting our Retirement solutions (Defined Contribution, Pooled Employer Plans and Define Benefits) as well as requiring in depth knowledge and expertise in investments. Our Retirement Senior Marketing Specialist will manage a range of tasks, including all tactics across campaigns which include various digital channels, nurture tracks, writing/editing basic copy, documenting and reporting on campaign successes, and performing operational/administrative tasks where required. Will also manage several internal key stakeholders in order to prioritize business objectives and align with marketing initiatives. Being an exceptionally collaborative self-starter is essential as we think big and operate lean.

Mercer is seeking candidates for the following position based in any Mercer office:

US Retirement Marketing Specialist P

What can you expect?
  • You will collaborate with multiple teams across Mercer local and global to accomplish the programs and campaigns
  • You will be involved in developing and executing marketing campaigns to raise awareness of Mercer's innovation and intellectual capital.
  • You will develop multi-channel marketing strategy to drive commercialization of US investment & retirement Intellectual Capital
  • Develop and implement email nurture and retargeting programs
  • You will work with key stakeholders in the business to align and execute plans
  • You will manage and optimize digital programs and report findings to leadership
  • You will partner with Research teams to identify and create custom reports
  • You will lead webcasts and coordinate with national and regional teams
  • You will help develop and manage social advocacy and influencer marketing to support building a community
What is in it for you?
  • A company with a strong brand and strong results to match
  • Culture of internal mobility, collaboration and valued partnership with the business.
  • Employee Resource Groups, which provide access to leaders, relevant volunteer and mentoring opportunities and interactions with counterparts in industry groups and client organizations.
  • Competitive pay (salary and performance bonus potential), full benefits package - starting day one (medical, dental, vision, life insurance, generous 401k match AND contribution).
  • Flexible work opportunities for work/life balance
  • Tuition Reimbursement plan per year and participation in our Employee Stock Purchase Plan
We will Count on you to:
  • Collaboration with the cross lines of business centers of excellent (Global creative team, Digital team, Demand Center, CRM Salesforce team, Communications, etc.)
  • Maintain the marketing strategy for our intellectual capital and identify areas of cross-promotion
  • Build and manage a rich content/marketing calendar that attracts a qualified audience to our owned properties including website, blog, social media channels, and paid media including digital ads, content syndication, and more.
  • Report on key performance indicators, particularly those related to demand generation, sales follow-up, and brand engagement
  • Communicating marketing campaign successes to management team to influence marketing strategy
  • Delivering strong and collaborative project management and leadership that fosters a culture of creativity, execution excellence, and accountability.
What you need to have:
  • 5-7 years of investments or asset management experience; understanding products, performance & compliance
  • Bachelor's degree (preferred) or equivalent work experience
  • 5-7 years of marketing experience in a multichannel environment
  • Experience and understanding of Salesforce and Microsoft Dynamics, Marketo, AEM platforms and Demand Base or other Account Base Marketing platforms to execute campaigns as well as ability to produce the analytics and measure our effectiveness
  • Ability to work in a fast-paced and dynamic environment as needed in order to support the needs of the business
  • Solid organizational, time-management skills, and attention to detail
  • Ability to multi-task and work effectively to meet deadlines and quality requirements
  • Previous Marketing, digital and campaign experience in a related role is required
What Makes You Stand Out?
  • Microsoft Office experience; focus on strong Powerpoint skills
  • Experience writing marketing content
  • Self-directed
  • Experience managing advisory boards or COE's is preferred


Mercer believes in building brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being. Mercer's more than 20,000 employees are based in 43 countries and the firm operates in over 130 countries. Mercer is a business of Marsh McLennan (NYSE: MMC), the world's leading professional services firm in the areas of risk, strategy and people, with more than 85,000 colleagues and annual revenue of over $23 billion. Through its market-leading businesses including Marsh, Guy Carpenter and Oliver Wyman, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment. For more information, visit mercer.com. Follow Mercer on LinkedIn and X.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting TANA@mmc.com

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