SEM Manager

Job Title:

SEM ManagerJob Location:

RemoteJob Duration:

Longterm ContractAs an SEM manager, you'll contribute to Client's growth strategy from ideation to execution. You'll set up and share SEM goals and manage Paid Search campaigns. You will have both an analytical and strategic mindset, with strong presentation skills, working collaboratively with cross-functional team members.

What you'll do:Drive performance by acquiring paid traffic in the most cost-effective way and turning them into high quality leads for sales teams; closely collaborate with sales/product teams to make sure that the paid search program continuously improves ROILead development and execution of marketing strategies for Paid Search campaigns, including strategic roadmaps, test plans, risk/benefit analysesPerform campaign activities for Paid Search (PPC) campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansionMonitor and report on daily SEM portfolio performance; develop excel and/or SQL-based reporting to measure performance and test results from impressions, actions, cost, and present findings, and identify new opportunitiesManage spend and continually optimize campaigns to successfully meet ROI and run-rate goalsManage agency from day-to-day to quarterly/annually strategic touchpointsDevelop and implement new strategies for portfolio optimization and volume growthImprove performance through testing and analysisInvestigate and understand the impact from systemic and seasonal factors on lead volume and qualityStay current with Google and overall digital marketing best practicesCoordinate activities with marketing (both organic and paid), product, and sales teamsPartner closely with Data Engineering and Marketing Ops to drive requirements for data needs and marketing stackJob requirements:

Bachelor's degreeExperience managing Google Ads, Bing Ads, Microsoft Ads, eRetail platforms (Amazon, Walmart, Instacart, etc.)Experience outside of SEM is plus: Google Ads Display, Youtube, Twitter, Facebook, Amazon DSPAdditional SEM software skills is a plus: Adobe Ecosystem Target, AEM, Tableau, Kenshoo, Marin, Hitwise, etc.Experience with SQL and visualization tools are a plusAbility to own and manage many overlapping responsibilitiesOutstanding organizational, interpersonal, and communication skills

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