Retention Marketing Manager

3 weeks ago

Irvine, United States Igloo Products Full time

Overview:

Who We Are:

Millions of people around the world use Dometic products. They are campers, RV users, boat owners, and lovers of the outdoor life. They all share the same intense feelings - a longing for freedom and adventure, a desire to explore the world and to stay away longer. Dometic calls this mobile living and creates the building blocks for this lifestyle.

Dometic offers smart and reliable products with outstanding design for every aspect of days away: cooking, preserving food quality, personal hygiene, maintaining a pleasant temperature, and more. Today, Dometic operates in a global market that is being transformed by a number of market trends like increased leisure spending and mobile lifestyle, as well as digitalization.

With Dometics unique global market reach and presence in over 100 countries and core technology competences, Dometic is well positioned in this market for further profitable growth. As a market leader in Mobile Living solutions, Dometic is committed to driving sustainability in our industry. This means offering innovative, durable, low-carbon products that inspire an active, comfortable, and responsible life in the outdoors.

Igloo Products Corp is an iconic and fast-growing American brand known for exceptional and durable performance for everyday cooler needs. After more than 75 years of as the leader as a housewares brand, Igloo has pivoted to a high growth lifestyle brand for outside activities associated with fun, family and friends.

Founded in as a metalworking shop bringing fresh cold water to Texas workers in the field to inventing the Playmate to becoming Americas most recognizable brand of ice chests, the Igloo story spans more than 75 years of delivering coolness to the world. Today, Igloo has 90% + brand awareness and is #1 in market share in the US, is a pioneer in sustainability for our category with the launch of biodegradable coolers and coolers made with from post-consumer recycled resin and other sustainable materials and has a growing DTC business allowing us to build direct relationships with our consumers. In 2021, Igloo was acquired by Dometic Brands and now there is the opportunity to Globally grow both brands together.

Job Overview:

As the Retention Marketing Manager for two distinct brands, you will be a key player in driving significant and measurable improvement to our existing customers LTV through maximizing purchasing frequency and overall performance of our Ecommerce platform. You will be responsible for developing and executing comprehensive retention strategies, expanding our customer base, improving our customer experience and conversion rate optimization through testing, building and enhancing customer journeys, collaborating with external partners and agencies, and managing retention analytics and reporting. This role requires a strategic thinker with a proven track record in customer retention and a passion for delivering exceptional customer experiences.

Responsibilities:

  • Retention Marketing Strategy: Develop and execute innovative retention marketing strategies, particularly through Email and SMS campaigns, aimed at fostering customer loyalty and maximizing customer lifetime value. Implement segmentation strategies, personalized marketing approaches based on customer behavior, preferences, and lifecycle stages.
  • Customer Experience/Journey Enhancement: Analyze and optimize customer journeys and define automation opportunities to ensure a seamless and engaging experience throughout the entire buying process, identifying opportunities for improvement and collaborating with cross-functional teams to implement enhancements.
  • Compliance & Best Practices: Stay updated on global data privacy laws and email/SMS marketing regulations, ensuring that all campaigns adhere to compliance standards and embody best practices.
  • Segmentation: Manage and segment customer databases for targeted campaigns, employ A/B testing for continuous improvement, and monitor campaign performance to drive optimizations.
  • Conversion Rate Optimization: Lead A/B testing and optimization initiatives to improve conversion rates, overall user experience, and collaborate with the UX/UI team to implement improvements based on testing outcomes.
  • Agency & Partner Collaboration: Work closely with external agencies and partners, including software vendors like Attentive and Klaviyo, to align strategies and ensure seamless execution of campaigns, providing guidance and feedback to agencies based on performance data and business objectives.
  • Analytics and Reporting: Utilize analytics tools to monitor and report weekly on key performance indicators related to retention marketing, site conversion rates, and customer experience metrics, providing actionable insights and recommendations for continuous improvement.

Qualifications:

  • Bachelors degree in Marketing, Business Administration, Mathematics, or a related field.
  • Proven experience (5+ years) in e-commerce, specifically in customer retention, CRM, or loyalty program management for multiple brands.
  • Expertise in using CRM software, data analysis tools (e.g., Google Analytics), and email/ SMS marketing platforms (e.g., Klaviyo, Attentive, Salesforce Marketing Cloud).
  • Strong analytical skills, with the ability to translate complex data into actionable strategies.
  • Excellent communication and collaboration skills, capable of working effectively across different teams and stakeholders.
  • Creative thinking with a customer-first mindset, adept at solving problems and generating innovative solutions.
  • Knowledge of the latest trends in e-commerce, digital marketing, and consumer behavior.
  • Leadership ability, entrepreneurial attitude, and an exceptional team player.
  • Proficient with Microsoft Office Suite and other business programs as necessary.

The starting base pay for this role is between $110,000 and $115,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, location, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Igloo offers equal opportunities for everyone. Equal opportunities mean that all employees shall be treated according to their abilities and qualifications in every employment decision, including but not limited to hiring, advancement, compensation benefits, training, lay-offs and termination. Any form of discrimination or harassment against employees due to personal factors, such as gender, ethnicity, skin color, age, sexual orientation, religion, nationality, disability and pregnancy or employees with family responsibilities is prohibited.

All applicants must be at least 18 years old and legally authorized to work in the United States on a permanent basis.

Igloo supports and respects the protection of internationally proclaimed human rights. We do not tolerate child labor or any form of modern slavery, including forced, bonded or compulsory labor, physical or psychological punishment or human trafficking.

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