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Director Sales

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Job Summary The Director of Sales, Foodservice is responsible for the day-to-day management and growth of Crown Bakeries sales to Foodservice customers with a focus on the organic growth of Crown Bakeries’ core bakery items and an emphasis on acquiring and retaining new strategic customers to drive the overall profitability of the business. This position requires an elevated level of customer service, detail orientation, and communication at all levels of the organization. Responsibilities: Create and achieve annual sales budget through a strong industry knowledge of customer demand, growth plans and targeted new business opportunities. Design and implement sales growth plans that include an actively managed pipeline of prospective new accounts as well as new product introductions. Drive new opportunities to address underutilized production lines. Actively participate in the management of on-hand inventories, demand planning, customer orders and receivable issues. Partner with Director of Marketing & Communications to create sales presentations that are tailored to Foodservice

opportunities. Attend weekly calls via Microsoft Teams that enable collaboration and enhanced communication. Drive relationships within assigned customers and targets across various functions to ensure Crown’s position as a Supplier of Choice. Collaborate directly with Foodservice operators to develop products that meet specific needs within Crown Bakeries core product offering. Actively manage applicable broker relationships to help drive meaningful business. Manage a 30/60/90-day plan that provides a focus on execution against key initiatives and new business development. Manage daily/weekly tasks and follow up through

Creatio

CRM to ensure proper execution. QUALIFICATIONS AND SKILLS: Bachelor’s Degree, applicable experience will be taken into consideration in lieu of degree. Extensive experience dealing with large Quick Serve Restaurant and Casual Dining chains. Skills/Attributes: Drive for Results Problem Solving Functional/Technical Skills Proficient with Microsoft Office Suite Corporate Applications – SAGE, SEI Attention to detail. Strong self-starter/time management Perseverance Positive Attitude Knowledge of the sales cycle as it relates to food service Excellent Verbal and written communication skills, and the ability to interact effectively with multiple levels of management across customer base.

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