E-Commerce Manager Shaner Hotels

1 month ago

State College, United States Shaner Hotel Group Full time
Job Description

Shaner Hotels is seeking a full-time Corporate E-Commerce Manager to join its Corporate E-commerce team. The position will be responsible for carrying out all essential E-commerce strategies for a group of properties across the U.S. in the Shaner hotel portfolio. The position will report directly to the Vice President of E-Commerce. This position offers remote work with occasional travel to the hotels or the Corporate Office, located in State College, PA. Competitive salary and benefits program.

Responsibilities
  • Search Engine Optimization Strategies
    • Create optimized content for both brand and independent sites
    • Optimize online profiles (i.e. Google, Trip Advisor, Yelp, etc.)
    • Seek out local linking opportunities
    • Ensure UNAP info is accurate and consistent across the web.
  • Work closely with Operations, Sales and Revenue Management to ensure that E-commerce strategies are in-line with the revenue producing strategies of the property.
  • Manage all social media efforts
    • Execute advertising campaigns to drive engagement with social profiles as well as potential business.
    • Create engaging content across all social channels.
    • Monitor and respond to all reviews and user generated content across all channels.
  • Manage and execute performance media strategies including Expedia TravelAds, Marriott PLUS, GDS Advertising, etc.
  • Manage e-mail marketing efforts through both brand and in-house platforms.
  • Manage online merchandising opportunities available through brand sites, independent sites and third party channels.
  • Monitor and assist properties with online reputation management through Trip Advisor, Google, Booking.com, Expedia, etc.
  • Conduct OTA audits to ensure accurate information is being displayed across all channels and to maximize content scores.
  • Provide quarterly and/or monthly progress reports to property level management, ownership and the corporate executive team.
Qualifications
  • Minimum of three years of E-Commerce management experience.
  • Outstanding written and verbal communication skills.
  • Knowledge of social media and digital marketing functions
  • Excellent attention to detail and project management skills
  • Strong relationship management and interpersonal skills
  • Ability to travel to hotels / Corporate Office as needed
  • High level of proficiency in Microsoft Office Suite applications including Word, Excel, Outlook and PowerPoint
  • Bachelor's degree in Communications, Marketing, Business or related degree preferred


About Us

Shaner Hotel Group

Shaner Hotels is one of the foremost award-winning hospitality owner-operators and management companies in the hospitality industry. Our current portfolio consists of over 65 full-service, select-service, extended-stay and resort properties with more than 7,500 rooms in 14 states and four countries. We partner with the top Hospitality Brands including independent locations as well. We provide a variety of services for investors, hotel owners and brands-including hotel development, design and construction, e-commerce, and revenue management. You can find out more by visiting our website, www.shanercorp.com

About the Team

At our Shaner Corporate Office Building, located in beautiful State College, Pennsylvania, you will be part of a dynamic and engaging team focused on teamwork, innovation and growth. We are located just miles away from Penn State University, nestled in the shadows of Mount Nittany. Our Corporate Office fosters an environment in which each associate can achieve their full potential and build a successful career. We work together in all aspects of making sure Shaner Hotels are running to their full potential by offering many services for our hotels and properties. Ranging from Accounting to I.T. to Human Resources, Shaner Corporate Office is place to be if you wish to develop your skills in those fields.

Our company offers associates a competitive salary and an excellent benefits plan, which includes medical, dental and vision insurance, as well as voluntary benefits such as life insurance, short- and long-term disability and a 401(k) plan with a discretionary company match for all full-time associates. All full-time associates are eligible for the company's paid time off benefit as well.

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