Marketing Manager
1 month ago
Position Summary
The Marketing Manager - Journals, Portfolios & Related Products is responsible for developing journal go-to-market and subject-level portfolio strategies to achieve submissions growth, increase usage, and ensure author and customer satisfaction and retention goals. The individual will develop the marketing strategy for journals, products and services in their portfolio in conjunction with colleagues within the Global Editorial Strategy (GES) and Global Editorial Operations (GEO) teams, and alongside external Editors-in-Chief.
They will collaborate closely with the Demand Marketing team to share journal / portfolio strategies, go-to-market plans and initiatives, customer and market insights and will provide messaging to feed into integrated campaigns aimed at target markets and personas.
The Marketing Manager will develop and maintain an in-depth understanding of researcher personas, use cases and competitors to build effective positioning that aligns to customer needs. A trusted business partner, they will work cross-functionally to craft and communicate unique value propositions and partner with the broader marketing organization to increase awareness and drive demand.
They will play a pivotal role in nurturing and developing relationships with journal Editors-in-Chief and society, Divisional, and partner stakeholders. They must be a strong public speaker, who is comfortable presenting to groups of Editors.
The individual should be familiar with ACS products and services, our publishing models, and understand the needs of internal editorial colleagues and external Editors-in-Chief. They should have a strong understanding of the academic industry and trends.
This position reports to the Senior Marketing Manager - Journals, Portfolios & Related Products.
Responsibilities
* Take primary responsibility for the marketing strategy, planning and editorial liaison of a collection of journals, products and portfolios.
* Implement a scalable approach to journal, portfolio, and related product marketing, ensuring a focus on core priorities and goals, and managing stakeholder expectations accordingly.
* Marketing / editorial liaison - nurture and develop relationships with internal colleagues and external stakeholders, including Editors-in-Chief, engaging in open dialogue to gain buy-in for marketing strategy and plans; manage stakeholder expectations as required.
* Build and maintain strong working relationships with the Demand Marketing team, developing marketing strategy, messaging, and copy, to inform the operationalization of integrated marketing campaigns throughout the year.
* Develop and maintain an in-depth understanding of researcher personas, use cases and competitors to build effective positioning that aligns to author needs.
* Communicate goals, initiatives, and results of marketing campaigns internally, cross divisionally, and with other relevant product stakeholders, including external Editors-in-Chief, through in-person and hybrid meetings.
* Present marketing updates and results at relevant in-person and hybrid Marketing and/or Editorial meetings throughout the year.
* Assess available market research to better understand researcher needs, analyzing market trends and monitoring competitive activity, utilizing research and behavioral insights to better understand how to communicate with our customers.
* Develop clear and compelling messaging and value propositions to support journal and product programs (calls for papers, special issues, anniversaries etc.) that differentiate them in the market (globally and by region).
* Develop editorial enablement tools, including presentations, battlecards and one-pagers, to use at conferences, meetings, and outreach events.
* Attend events and conferences to promote ACS Publications journals, products, and services, as needed.
* Attend internal and external meetings in-person or hybrid when required.
* Represent the marketing team on cross-departmental projects as needed.
* Other duties as assigned, to meet business needs.
* Travel: Up to 20% as needed, domestic and international.
Qualifications
* Bachelor's degree and 2+ years of experience in Product / Journals Marketing.
* Ability to define strategic opportunities and successfully articulate and execute plans to address them.
* Ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, eg. submission goals, usage targets, citations growth, published output count.
* Must be a confident public speaker, comfortable in front of large, senior groups, and a solid writer.
* Good project management skills with the ability to manage multiple projects simultaneously and meet both short- and long-term deadlines.
* Creative thinking and problem-solving abilities.
* Experience in STM academic publishing marketing as well as international marketing experience strongly preferred.
* Creative thinking and problem-solving abilities with a solutions-focused mindset.
* Strong interpersonal skills for interacting with different types of internal and external stakeholders, and with individuals across different cultures.
* Good organizational skills and attention to detail.
* Understanding of effective digital marketing channels and tactics and able to articulate marketing priorities to non-marketers.
* Ability to quickly establish relationships with colleagues and stakeholders, gain trust, manage expectations, and influence outcomes.
* Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.
* Confidence in managing marketing budgets, accurately tracking spend and reporting on marketing Return on Investment (ROI).
* Experience providing detailed feedback on projects and initiatives.
* Desire to learn new skills and grow as a well-rounded marketer.
* Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
* International marketing experience within a global organization strongly preferred.
* Understanding of the mission and values of the department and organization.
* Solid working knowledge of MS Office products.
Division
Position Summary
This position will be primarily based in the Washington D.C. office or the Oxford U.K. office. Publications Division employees work a hybrid schedule, consisting of working onsite two days per work, as decided by functional area. The balance of the week is open to working remotely, though employees are always welcome onsite each day if they choose. ACS offers relocation assistance, if applicable.
EEO/Minority/Female/Disabled/Veteran
#J-18808-Ljbffr
-
Marketing Copywriter
4 weeks ago
Washington, United States Montage Marketing Full timeThis is a full-time, exempt position working a hybrid schedule at Montage’s McLean, VA and Rockville, MD offices, and the employee’s home office. The anticipated annual salary for this position is $65,000 - $75,000. ABOUT MONTAGE MARKETING GROUP Montage Marketing Group is an award-winning marketing firm focused on making connections—and making a...
-
Washington, United States Hospitality Sales & Marketing Association International Full timeThe Plastics Industry Association (PLASTICS), a Washington DC based trade association represents the nations nearly one million workers in the plastics industry. PLASTICS seeks a Senior Manager of Marketing Technology and Operations to execute and enhance PLASTICS' marketing strategies through the adept use of technology and streamlined operations, including...
-
Director of Marketing and Communications
4 weeks ago
Washington, United States Hospitality Sales & Marketing Association International Full timeLooking ahead, the priorities, opportunities, and challenges for the Director of Marketing and Communications include: Assessing the Needs of an Evolving Communications Program The Director of Marketing and Communications must balance the creation of a strategic vision for Rumsey’s communications with a fast-paced school environment that requires...
-
Director of Marketing and Communications
2 weeks ago
Washington, United States Hospitality Sales & Marketing Association International Full timeLooking ahead, the priorities, opportunities, and challenges for the Director of Marketing and Communications include:Assessing the Needs of an Evolving Communications ProgramThe Director of Marketing and Communications must balance the creation of a strategic vision for Rumsey's communications with a fast-paced school environment that requires flexibility...
-
Tour Manager
2 weeks ago
Washington, United States Montage Marketing Full timeAre you a seasoned Tour Manager looking for your next great adventure? Does supporting and advocating for your community energize and excited you? Montage Marketing Group wants you!_ This is a full-time, exempt position working a nationwide tour from April - October 2024. Anticipated placement for this position will be with the west coast tour. Placement...
-
Washington, United States Axelon Full timeMarketing/Creative - Marketing Manager Washington, DC - Hybrid 6Months Comments for Suppliers: Candidate needs to be local and able to come in to the Washington D.C. office as needed. Job Description: Working closely with the Program Marketing & Communications Director and Advisors, this role supports marketing and communications strategies and plans for...
-
Account Manager
1 month ago
Washington, United States The Marketing Arm Full timeWe create cultural resonance for brands. Creativity That Matters is work that shatters the stratosphere. That's why our quest to discover what's next is endless - because the only thing we're afraid of is the status quo. We make culture our personal playground. We launch far past the expected. We chase curiosity, deep into the shadows. We will never be just...
-
Marketing Manager
4 weeks ago
Washington, United States Unfold Hospitality Full time**Marketing Manager | Unfold Hospitality - The Square** **About The Square** The Square is a culinary collective serving and celebrating DC. Through food and drink, we foster community and creative leaders. Our collective includes a dynamic lineup of talented cooks and craftspeople brought together by Unfold Hospitality. We’re longtime food industry...
-
Marketing Manager
1 month ago
Washington, United States Business Group on Health Full timeBusiness Group on Health’s Member Experience team is hiring a Marketing Manager to support the growth, engagement and retention of our membership. This person will have experience in marketing and communications, as well as using analytics and strategy to drive success. The Manager will help in the development and execution of the organization-wide...
-
Marketing Manager
1 month ago
Washington, United States Booz Allen Hamilton Full timeLeverage experience in leading marketing teams to develop marketing strategies for large scale brand executions. Apply marketing concepts, methodologies, and tools, including developing and managing marketing campaigns to meet top company priorities. Marketing Manager, Marketing, Manager, Technology, Business Services, Experience
-
Marketing Manager
2 weeks ago
Washington, United States Sprezzatura Management Consulting, LLC Full timeJob Description Job Description Salary:Marketing Manager – Federal Contractor, Veterans Administration SupportDepartment of Veterans Affairs (Contingent Position)Position Description:Sprezzatura Management Consulting LLC is seeking a results-driven Marketing Manager to join our team, offering a unique opportunity to contribute to projects that support the...
-
Marketing Manager
1 month ago
Washington, United States Riggs Washington DC Full timeRiggs Washington DC sits on the iconic downtown corner of Penn Quarter's 9th and F Street in a historic building once home to Riggs National Bank. Each of the Hotel's 181 guest rooms offers a playful nod to the building's legacy. Riggs is home to the all-occasion European brasserie-inspired restaurant Café Riggs, as well as Silver Lyan - a subterranean bar...
-
Marketing Manager
3 weeks ago
Washington, United States Price Benowitz LLP Full timeJob Summary Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm’s marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. The Marketing Manager position requires an understanding of the law firm/legal services industry, market trends,...
-
Marketing Manager
1 month ago
Washington, United States Price Benowitz Accident Injury Lawyers, LLP Full timeJob Summary Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm’s marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. The Marketing Manager position requires an understanding of the law firm/legal services industry, market trends,...
-
Marketing Manager
3 weeks ago
Washington, United States Elliptic Full timeMarketing Manager Department: Marketing Employment Type: Full Time Location: Washington, D.C. Description Are you a results-driven marketer with a passion for crafting exceptional event experience and impactful campaigns? If so, we encourage you to explore the opportunity to join our marketing team as a dedicated Marketing Manager, specializing in event...
-
Marketing Manager
2 weeks ago
Washington, United States The Ladders Full timeJob Summary Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm's marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. The Marketing Manager position requires an understanding of the law firm/legal services industry, market trends, and...
-
Marketing Manager
1 month ago
Washington, United States Price Benowitz LLP Full timeJob Summary Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm's marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. The Marketing Manager position requires an understanding of the law firm/legal services industry, market trends, and...
-
Marketing Manager
2 weeks ago
Washington, United States The White House Historical Association Full timeMarketing Manager, The People's HouseThe White House Historical Association is a non-profit, non-partisan educational organization founded in 1961 by First Lady Jacqueline Kennedy to enhance the understanding, appreciation, and enjoyment of the Executive Mansion. For more than sixty years, the Association has produced award-winning books on a wide range of...
-
Marketing Manager
4 weeks ago
Washington, United States BakerHostetler Full timeOur BD & Marketing department has an excellent hybrid opportunity for a Marketing Manager for the Digital Assets and Data Management (DADM) practice group. This is an exempt position that reports to the Senior Business Development & Marketing Manager for DADM. This position will be a point of contact for marketing activity related to the DADM group, and an...
-
Marketing Manager
1 month ago
Washington, United States Price Benowitz LLP Full timeJob DescriptionJob DescriptionJob SummaryPrice Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm’s marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships.The Marketing Manager position requires an understanding of the law firm/legal services...
