Marketing Manager

3 weeks ago

Washington, United States The White House Historical Association Full time

Marketing Manager, The People's House

The White House Historical Association is a non-profit, non-partisan educational organization founded in 1961 by First Lady Jacqueline Kennedy to enhance the understanding, appreciation, and enjoyment of the Executive Mansion. For more than sixty years, the Association has produced award-winning books on a wide range of subjects related to the history of the President's House and has actively fulfilled its educational mission with robust educational programming and retail offerings.

The People's House: A White House Experience is a cutting-edge education center that will tell the story of the Executive Mansion, its inhabitants and the people who have dedicated their careers to its functions. It will feature exhibits and galleries that bring the White House and its storied history to life. Set to open in September 2024.

This is NOT a political position or a position with the United States Government. Proceeds from the sale of the Association's books and products are used to fund our educational mission.

The Association is seeking a Marketing Manager for The People's House: A White House Experience.

The job description serves as a guideline and may not encompass all duties. Tasks may fluctuate based on the role's requirements.

Position Summary:

This position will report directly to the Vice President of Marketing, Communications, and Engagement. They will work in close collaboration with the Director of Digital Outreach; the Managing Director of the People's House; and the Director of Guest Services & Experience.

Role and Responsibility:

The Marketing Manager of The People's House will be responsible for developing and executing the marketing strategy for the Association's educational experience and retail store at 1700 Pennsylvania Ave., with the direction of the Vice President of Marketing, Communications and Engagement, Managing Director of The People's House, senior leadership and the other directors in the Marketing and Communications department. 

Working closely with the Vice President of Marketing, Communications, and Engagement, as well as the Managing Director of The People's House, and Director of Guest Services & Experience, this manager's goal is to increase the visibility of The People's House by carrying out paid advertising campaigns, including media/advertising negotiation and buying, to promote exhibitions, programs, events, and other initiatives to the public.

This role will create marketing campaigns and write and edit a range of materials, overseeing and executing a variety of projects and materials in digital and print format, ensuring campaigns meet strategic objective of bringing the public into the new space.

In collaboration with the Vice President of Marketing, Communications, and Engagement and the Director of Digital Outreach, the Marketing Manager will assist in maintaining brand consistency in graphic identity across all marketing efforts.

In collaboration with the Assistant Vice President of Communications and communications consultant group, the Marketing Manager will coordinate promotional materials needed for messaging and representation of The People's House to outside media.

In addition to marketing responsibilities, the Marketing Manager will manage their day-to-day operations, including budget, vendor relationships, invoices, contracts, and interns, when applicable.

Qualifications:

       Minimum of three years marketing experience with a museum or visitor center is preferred.

       Proficiency in Adobe Creative Suite required.

       Creativity, brand alignment, strong writing and editing a must.

Job Details:

  • Type: Full-time
  • Compensation: This is a salaried position with competitive pay for D.C. 
  • Benefits: 403(B), health, dental, vision insurance, paid time off, employee discounts
  • Location: On-site

Candidates selected for this position must pass a full background and reference check.

To Apply:

Send cover letter describing your relevant experiences, and your resume in a single Word document or PDF to employment@ The White House Historical Association is an equal opportunity employer.

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