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Senior Advisor Marketing Specialist

2 months ago

Dallas, United States Avantax Wealth Management Full time

Position Summary Avantax is seeking a

Senior Advisor Marketing Specialist - SigniFI Elite Advisor Brands

who will be responsible for leading brand research and integrated, strategic marketing campaigns with an emphasis on illustrating return-on-investment for all advisory firms in their care. Essential Duties & Responsibilities Build, maintain, and grow relationships with 5-7 member firms so they come to trust, value, and rely on our input and expertise. Remain in regular communication with all assigned advisors - proactively offering ideas and solutions to achieve their business goals. Lead brand research and strategic planning projects for assigned advisors in conjunction with the director of SigniFI. Develop target personas for marketing efforts and represent the voice of the consumer in advisor communications. Oversee the implementation of marketing plans according to advisors' brand standards and approved strategies; address and resolve any inconsistencies with Avantax's marketing and compliance standards and requirements. Write and edit blogs, emails, newsletters, social media posts, and other technical marketing copy. Facilitate media outreach and event planning projects according to advisors' strategies. Continuously grow in the knowledge of digital marketing tactics such as social media, search engine optimization, and inbound marketing. Onboard, train, and mentor new marketing team members as instructed. Report return-on-investment for advisor marketing efforts. Communicate significant challenges, needs, or opportunities to the director of SigniFI and actively contribute solutions. Support the director of SigniFI with prospecting and business development efforts as needed. Other duties as defined. Education & Experience 6+ years of experience in the marketing industry. Bachelor's degree in journalism, public relations, marketing, communications, or related field. Exceptional written and verbal communication skills, including knowledge of AP Style. Familiarity with content management systems, analytics tracking, client relationship management tools, and social media and email marketing platforms. Experience with qualitative and quantitative research methodology. Strong proficiency in a variety of computer applications such as Word, Excel, PowerPoint, and Outlook. Physical Demands & Work Effort Keying/typing, standing, walking. Sitting for an extended period. Constant mental and/or visual attention; the work is either repetitive or diversified requiring constant alertness in an office environment. The job is typically performed under comfortable working conditions; any disagreeable elements are generally absent during the normal performance of the job. Compliance with company attendance standards. Comprehensive Benefits We offer a competitive salary, and an outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with the company.

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