Global Marketing Manager, Care

2 weeks ago

Indianapolis, United States Vertellus Full time

Global Marketing Manager, Care Vacancy No: VN107 Department: Marketing Location: Indianapolis HQ Employment Type: Full-Time Company Overview: Aurorium is the materials innovation partner that helps global manufacturers harness the power of possibility to make the world a better place. Their specialty ingredients and high-performance materials enhance quality of life, support health and wellness, and enable customers to deliver value-added solutions. Key industries served include healthcare, personal & home care, mobility, infrastructure, and paper & packaging. A Responsible Care company, Aurorium follows the highest regulatory standards across all manufacturing facilities. The company's global integrated supply chain offers the customer product consistency, easy access, supply security, and reasonable turnaround on delivery. Aurorium is committed to operating at the highest levels of manufacturing consistency, quality control, and safety. Description: The Global Marketing Manager is responsible for all facets of marketing and business growth within the market broadly defined as Care, with a specific focus on delivering value and growth within the customer centric organization. This includes delivering the Long-term Growth Plan (LGP) and Annual Operating Plan (AOP). Focus will include targeted markets and product lines as well as developing new business based on the knowledge of the overall business growth strategy. The scope of the role includes strategic marketing, developing growth for existing and new offerings, to position appropriate products, develop pricing and channel strategies to drive growth and profitability. The Global Marketing Manager will develop and deliver new application and product opportunities which leverage technologies and convert into commercial results and will report to the Global Marketing Director. Role Specific Responsibilities: TEAM & TALENT DEVELOPMENT: Be a thought partner within the Marketing Team to further develop and implement the Strategic Marketing Competency Model and tools. Train and coach the sales team in relevant markets and develop full market activation tools. Develop high, wide and deep relationships with key customers and industry players to gain first hand understanding of customer and market situations. Define channel to market strategies for targeted business segments. Create value propositions for targeted markets, develop deep understanding of customer needs, competitive alternatives and generate compelling Market Activation Plans to win in the market, including pricing strategies and integrated marketing communications plans. MARKET ASSESSMENT, CUSTOMER SEGMENTATION & TARGETING: Determine the most important market insights, trends and needs that will shape target markets and applications. Create an addressable market map for the Care segment, and prioritize attractive applications and customers, and identify products and services that create the most value for those customers. Lead a cross-functional team to develop and implement the global care segment strategy. Segment customers, identify and target key roles at the customer to target, and understand the behavior change required for customers to adopt a new solution. Drive growth by effectively positioning current products and identifying new product innovation concepts. VALUE PROPOSITION & OFFER DEVELOPMENT: Understand the unique capabilities, differentiators and benefits that will enable Aurorium to create value for target customers. Build economic value estimates to clearly articulate the positive economic impact for the customer. Build the product pricing strategy for target segments and customers. Identify additional elements of the customer offer to create even more compelling value propositions. MARKET ACTIVATION, PLANNING & EXECUTION: Develop and implement detailed Market Activation Plans for target segments and customers. Develop customer engagement strategies and tools. Build and implement Integrated Marketing Communication plans in support of market activation. MARKET SEGMENT MANAGEMENT: Lead the Global Market Segment Team to drive growth over the short, medium and long-term. Participate in idea generation for new product innovations. Responsible for reporting financial progress of the Care Market Segment. Compliance: Complies with company Health, Safety and Environmental policies, procedures, and arrangements. Reports all Health, Safety and Environmental accidents, incidents and near misses promptly. Acts in a safe and responsible manner at all times. Knowledge, Skills, and Abilities: BS in Technical Field (Chemistry, Engineering, or Related Field) or Business. MBA preferred. 7-10 Years of strategic marketing experience with multi-national chemical company; international experience preferred. Experience with Salesforce platform preferred. Strong organizational, project management and communication skills. Self-motivated, Customer-Centric approach. If you have the energy, drive, and passion for joining the Aurorium team, we would love to hear from you. Apply today Aurorium offers competitive total compensation packages, including benefits such as medical, dental, vision, life, 401(k), disability insurance, flexible spending accounts, health savings accounts, paid time off, and paid holidays. Aurorium is a global Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of and will not be discriminated against based on gender, sexual orientation, gender identity, race, ethnicity, religion, age, veteran status, disability status, genetic information, or any other protected category. #J-18808-Ljbffr

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