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Email & Content Marketing Manager

4 months ago

Norwell, United States Aztec Full time

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their health and wealth so they can be ready for the good days ahead.

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit

IntegrityMarketing.com

.

About Garity Advantage

Garity Advantage offers health and life insurance products to the senior market with a specialty in Medicare Advantage. Through its half-century in business, Garity Advantage has been an industry staple. It has experienced significant growth by placing unwavering focus on broker support and fostering relationships with its team of agents. Initially focused exclusively on New England, the family-operated firm now operates across the nation.

We are looking for an ambitious and creative Email/Content Marketing Manager interested in developing content in a wide variety of formats to support our growing sales and marketing needs. We need content development help with email, direct mail marketing, white papers and infographics, training manuals and slide decks, a steady drumbeat of social media content and more.

The Email/Content Marketing Manager plays a critical role in executing outbound marketing programs that drive lead generation and overall communication to our agents in the field. Key responsibilities include but are not limited to design and writing of lead-focused email e-mail offers, A/B testing, landing page development, social media amplification, campaign reporting. This position reports to the Marketing Director. The successful candidate will not only be well-versed in e-mail marketing & copywriting best practices but will also manage multiple projects across the marketing spectrum simultaneously and with a client-service mindset.

Responsibilities

Project manage all email marketing initiatives and related marketing campaigns (print, digital, social) and maintain the e-mail marketing calendar Develop and deploy email campaigns including creating compelling HTML emails, proofing/testing, sending, and tracking performance Consistently work to improve deliverability, in-boxing, email open, and click rates Write copy for sales collateral and website pages (e.g. flyers, email templates, web pages, etc) Develop a weekly content schedule of writing, editing and delivering assorted daily/weekly news summaries, market insights and helpful information to our current and prospective Medicare insurance brokers/agents Write/revise web page content for maximum traffic/impact Schedule, post, respond, and engage on GarityAdvantage social media sites Set-up, promote and manage marketing webinars & live events using the firm’s dedicated online solutions Research industry competitors and stay up-to-date on developments in the senior insurance marketplace Work with the sales and marketing team to identify Medicare selling content, write titles and brief summaries for various videos Maintain content production plan and ensure it is properly executed Excellent interpersonal communication skills. Support departmental projects as assigned Be creative. Come up with new ideas to attract interest from our target audience Skills and Competencies

An understanding of insurance distribution and Medicare is a big plus, but not a requirement Must have direct knowledge and experience in email marketing and overall campaign development Excellent writing and editing skills are essential to success in this role Knowledge of marketing mix and best practices to ensure plans drive to objectives Ability to multi-task and prioritize immediate-term, versus intermediate-term projects Ability to curate and highlight the most important content to drive lead generation and new agent acquisition Knowledge of digital and content distribution trends to better increase engagement and curation of content, with an emphasis on exploring new content distribution channels A quick study on new and changing software. Creative thinker with a relentless attention to detail Strong communication and interpersonal skills Interest working in a fast-paced, dynamic, and highly collaborative, team-oriented environment A great sense of humor and strong appreciation for the value of “teamwork” Highly energetic, motivated, resourceful, and creative: full of ideas and possibilities Willingness to pitch in, when necessary at all task levels Not afraid to ask questions when in need of help Self-starter who can power through ambiguity and thrives in a fast-paced, dynamic start-up environment Additional information

3+ years of marketing, copywriting, creative experience Bachelor's degree or equivalent experience required Proficiency with office systems and computers, including Outlook, Word, Excel, PowerPoint Social media experience with LinkedIn, Facebook and Twitter. Experience with marketing automation tools (e.g. Constant Contact, Hubspot, Marketo, SharpSpring, etc), Google Analytics, website authoring and content management systems (e.g. Wordpress) a plus. Medicare experience/knowledge preferred, but not required Sending a cover letter expressing why you are a viable candidate for consideration for this position is strongly encouraged.

It is highly encourage to submit

portfolio/design/writing

samples upon applying.

This position is located in Norwell, MA (South Shore area) but we are open to a virtual candidate if their experience truly aligns with the skills outlined above.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily.

Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.

Integrity Marketing Group, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity Marketing Group, LLC will provide reasonable accommodations for qualified individuals with disabilities #J-18808-Ljbffr