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Marketing Manager
3 months ago
Come Grow with Us
Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.
What You Will Do
Plans and executes division marketing plan(s) by leveraging dedicated marketing back-end support staff.
Manages staff with responsibility and accountability for performance and results; coaches, counsels, mentors, appraises performance and makes employment decisions.
Devises plans and strategies to maintain a single unified marketing brand.
Develops compelling and appealing brand positioning, messaging and value to attract prospective students.
Contributes to the future marketing vision based on market trends and competitive insights.
Develops and delivers persuasive presentations including marketing plans, competitive analysis, event overviews, ROI analytics/performance metrics to executive team.
Recommends process changes, tracking methods for better efficiency and prepares daily and weekly reports, performance metrics and projections to executive/management team.
What You Will Have
Bachelor’s degree in a related discipline; master’s degree is preferred
A combination of experience and education may be substituted upon supervisor’s approval
Minimum of 5 years of experience in marketing, preferably within higher education
Prior management experience
Ability to coach, counsel, mentor and motivate staff
Strategic planning skills to assist in defining business models, value proposition, segmentation and targeted marketing
Flexible and adaptable to work within a fast-paced environment with changing priorities
Student/customer oriented with excellent interpersonal and relationship building skills
Demonstrated strong analytical, strategic and problem-solving skills
Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University
Why Work At GCE
Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
Generous time off plan and 11 paid holidays
Paid time off to volunteer in the community or at GCU sponsored events
Free covered parking
We also offer full-time employees, their spouses, and dependent children an Education Tuition Discount Program
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