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Marketing Specialist

3 months ago

Austin, United States Greater Austin YMCA Full time

How you will contribute to our

How you Will Power our Purpose (Job Summary

):

The Marketing Specialist will play an important role in the future growth of the Y by bridging the gap between developing and executing organizational marketing strategies at the center level and being a champion of local marketing insights to drive meaningful impact for our mission. You will collaborate with stakeholders across the association to create seamless, integrated journeys across audiences and channels that drive meaningful engagements and accelerate membership opportunities. The Marketing Specialist will leverage research trends, along with technical expertise and understanding of the customer journey to raise awareness, drive demand, and help take the Greater Austin YMCA’s marketing strategy to the next level.

How You Will Make An Impact (Essential Functions)

Campaign Management and Implementation

Lead center event marketing campaigns, community outreach, and grassroots initiatives within assigned budgets. Plan, support, execute, and evaluation for continues improvements. Develop, manage, execute, support and analyze innovative marketing plans that raise the profile of the Greater Austin YMCA, generate demand, and demonstrate the organization’s focus on strengthening community. Monitor and support center communications such as push notifications, SMS, email, digital screens, and social media. Champion the brand by bringing mission/impact stories to life through marketing activations.. Lead customization of in-center communication tools that delivers on best practices for path of the eye and dwell time. Help train centers on new asset creation tool.

Strategic Planning and Analysis

Develop tactical plans from a defined vision and strategy for marketing. Translate high-level plans into detailed project plans with clear timelines, ensuring visibility to cross-functional teams and facilitating proactive execution and coordination. Conduct in-depth analysis to identify trends, make hypotheses, create compelling stories and make fact-based recommendations for the Greater Austin Y brand, category or consumer trends to enhance the brand’s equity and meaningful reach. Identify new business opportunities and make connections with consumers throughout the Y’s regional footprint ranging from email marketing to direct mail marketing to other channels. Drive improvement of program effectiveness through audience segmentation, journey mapping, test and learn methods, and learning plans. Coordinate, implement, and track progress to deliver objectives and assignments on time and on budget within assigned tools. Monitor project/campaign status, communicate clearly & effectively, assign resources, and ensure that projects are completed on time. Prepare reports for discussion and analysis of key marketing and business performance indicators and partner with marketing leadership to identify advanced reporting needs and analyze performance trends, CX insights, and best practices to provide optimization recommendations. Understand marketing best practices and stay ahead of global industry trends.

Collaboration and Relationship Building

Partner across departments to amplify the effectiveness of marketing campaigns, data integrity management, and new technology integrations. Maintain accurate timelines and plans in the project management system, Monday.com. Resolve conflicts by demonstrating leadership and appropriate decision-making competencies when timeline adjustments need to be made. Spend up to 50% of the work week at local center locations, working collaboratively with cross-functional partners. Build and maintain strong relationships with both internal and external partners. Complete other duties as assigned.

What You Bring to the Community Enterprise

A bachelor’s degree or a blend of education, professional experience, and training. At least 2 years of professional experience with a background in communications or marketing. Ability to translate high-level plans into detailed project plans with clear timelines, ensuring visibility to cross-functional teams and facilitating proactive execution and coordination. Strong writing and editing skills for multiple communications platforms including web, email marketing, and social media. Understanding of content creation, graphics, and photography; executing small projects and making edits; and social media experience. Experience using project management systems such as Monday.com, ASANA, and others. Consumer insights/analytics experience with the ability to concisely deliver insights around marketplace opportunities and needs. Knowledge of tools, e.g., Drupal, WordPress, Canva, Marq, or ability to demonstrate proficiency following training. Event management experience is a plus. Graphic design experience is a plus. Bilingual is a plus.

Physical Requirements

While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, talk, and occasionally lift and/or move items, including equipment, furniture, and/or children. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. #J-18808-Ljbffr