Brand Manager, Absolut

Position Title: Brand Manager Absolut

Location: New York, NY, US

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business

The salary range for this role, based in New York is $107,360.00 to $134,200.00, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

• A high-exposure and growth opportunity Brand Management role within one of Pernod Ricard's most iconic brands, Absolut. The Absolut Brand Manager will play a vital role in helping to shape the brand strategy and lead key projects to help drive growth for the Absolut portfolio. This exciting role requires a broadly skilled and experienced Brand Manager who has a strong brand management background (consumer/customer, communication/commercial), who can balance thinking strategically with the key execution priorities on the business, manage multiple projects at a time and a strong ability to manage and influence across levels within PRUSA and Global Brand Company organizations.
• Classic brand management responsibilities will include working across domestic and global cross functional teams (including but not limited to PR, digital, finance, media/engagement, and activation) strategic planning, managing agency relationships, evaluating creative and brand plans, and owning business analysis as part of P&L management. This role offers the opportunity to be autonomous while still being part of a large, cross-functional, and highly collaborative team. The position will report to the Senior Director with close collaboration with the Senior Brand Manager. Additionally, the team is supported by a Senior Brand Manager, a Brand Manager and two Associate Brand Managers.

Capabilities

• Strong knowledge of marketing principles, as well as strong strategic and analytical skills
• Ability to turn insights into marketing actions and recommendations
• Strong understanding of commercial levers to drive business, commercial strategy, and marketing program development
• Must be results-oriented, organized, demonstrating the ability to lead, influence and motivate others
• Creative, conceptual, and imaginative, yet practical enough to solve day-to-day problems
• Ability to manage projects independently from start to finish and meet deadlines
• Comfortable interacting with all levels of management, including senior leadership
• Ability to thrive in an entrepreneurial, fast paced, and continuously evolving environment
• Strong interpersonal, communication, influencing and analytical skills
• Ability to help drive the vision for the brand
• Excellent communication, presentation, and interpersonal skills

Skills/Proficiencies

• Proficient knowledge and use of MS Office (especially Excel and PowerPoint)
• Excellent marketing skills with very strong business and financial acumen
• Understanding of retailer conversion L3F driving technologies
• Project Management
• Develop action plans to seize opportunities based on analytics
• P&L Ownership

Experience & Education

• BS/BA in Marketing based degree and/or Business (MBA a plus).
• Minimum, 3-5 years of Brand Management experience
• Preferred: Experience in FMCG, BevAlc or lifestyle categories
• Project management skills, data analysis, budget management
• This position may travel up to 15% of the time.

Major Responsibilities / Accountabilities

• Strategic & Marketing Planning: helping to lead the delivery the annual operating plan which includes the execution of breakthrough consumer programs (which will include pre-pop, at-pop, and trade facing programs). Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision, and strategic priorities.
• Customer Marketing Program Development - Must be able to create retailer programs in partnership with the channel marketing team focused on the on and off premise channels understanding pre, during, post shop shopper behaviors and dynamics.
• Innovation: Champion the US consumer in the development of innovation (led by global team) and lead the preparation of in-market execution of new innovations. Bring relevant insights to the table during the innovation process and through collaboration, ensure innovations deliver on the needs of US customers and consumers. Lead the preparation of in-market execution of innovations to include business planning and marketing toolbox preparation.
• Collaboration & Integration: Help to lead cross functional and agency teams (which includes but is not limited to the global brand owners, agencies, field marketing, finance, sales, consumer insights, and other business departments) fostering and building a strong cross functional team.
• Analysis and Reporting: Report market and competitor trends to identify core business threats / opportunities, working with division and market sales teams. Analyze and reportkey marketing metrics with a view to strengthening marketing plan / activities for the future. Help plan and manage multi-million-dollar marketing budget. Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary. Consistently seek to improve existing programming with a lens to understanding and driving key KPIs.
• Digital & Media: Must be digital first in thinking. Should have a broad understanding of overarching media platforms and campaigns.
• Internal & External Brand Champion: Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (e.g. management presentations, sales force meetings etc.) and externally (e.g. in front of key customers, PR events etc.).

Nature & Scope

Position is part of the central marketing department. Position will work closely with divisional marketing, sales management, agency services, as well as various vendors.

Ready to work with spirit? Read on...

Life and perks at Pernod Ricard

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:

• Competitive compensation including performance bonuses
• Domestic & international career development opportunities
• Competitive paid time off plan + wellbeing days
• Medical, dental, vision and life insurance
• Product allowance to enjoy on Pernod Ricard products
• Gym reimbursement
• Employee Assistance Program
• BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more Check out PRUSABenefits.com to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms

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