Social Media Specialist

2 weeks ago

Fenton, United States Commerce Rev Full time
Job Description
Looking for an opportunity to join a fast-growing team within an e-commerce environment? Commerce Rev is hiring a Social Media Specialist. Commerce Rev is searching for a dynamic, social media specialist to create and execute client acquisition strategies. You will create organic and paid campaigns across all major social media platforms. Must be data-driven, detail-oriented, and have the ability to work with others. You will work in a highly dynamic business culture where being a valued team member and continuous learning are your top priorities.

Reports to: Digital Marketing Manager

Based in Greater St. Louis, Missouri. Hybrid model; partial in-office, partial work-from-home.

Requirements

JOB DUTIES:

  • Develop, create, and execute social media strategies for Commerce Rev clients
  • Develop and execute comprehensive social media (organic + paid) strategies across platforms such as Facebook, Instagram, and LinkedIn for both Commerce Rev and our clients
  • Manage and optimize advertising budgets to ensure efficient use of resources and achieve desired KPIs for both Commerce Rev and our clients
  • Work closely with growth managers and graphic designers, to ensure cohesive and integrated marketing efforts
  • Curate and manage asset library and distribution-including company-owned photos and video, as well as third-party partner, influencer, and UGC assets.
  • Seek out and manage strategic partnership opportunities, influencers, and content creators on key social platforms
  • Respond to comments, messages, questions, and reviews on social media channels in a timely manner, building brand reputation and relationships.
  • Develop and execute a dynamic social content calendar that tells the brand story, generates buzz, and supports business needs.
  • Use social media to drive traffic to Amazon and other marketplaces to generate sales for clients
  • Optimize social strategies in pursuit of best-in-class results-by testing frequency, timing, messaging, and content type to determine what is most effective and engaging.
  • Own and manage reporting/analytics to measure success and learnings.
  • Identify new trends and technologies to help evolve social media strategy and grow channels.
  • Maintain a strong brand presence that is uniform across all social media platforms, including but not limited to Facebook, Twitter, Instagram, Youtube, LinkedIn, TikTok, etc
  • Create lead generation strategies and sales funnels to engage and acquire potential Commerce Rev clients
  • Drive social learning and optimization through experimentation, creative iteration, and A/B testing
  • Presents social media results to clients on biweekly/monthly calls
  • Perform other related duties as required and assigned
REQUIREMENTS:
  • Facebook Ads Manager experience (preferred)
  • 2+ years of social media experience (preferred)
  • Bachelor's degree in business, marketing, or a related area (preferred)
  • Experience working with ad budgets of at least $5,000+ per month (preferred)
  • In-depth understanding of social media advertising platforms, audience targeting, and ad creative best practices.
  • Knowledge and understanding of social giveaways, influencer marketing, and content usage rights.
  • Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions.
  • Proficiency in social media management and advertising tools.
  • In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)
  • A self-starter with strong multi-tasking ability and close attention to detail
  • Creative mindset with the ability to generate engaging ad copy and visuals.
  • Previous agency experience a plus
Typical projects in this role include:
  • Strategy - Prepare campaign strategy to achieve client objectives
  • Execution - Optimize campaigns
  • Reporting/Insights - Prepare campaign reports, insights, presentations and answer questions about account performance
  • Training - Spend 5-10% of your time improving the knowledge of PPC.
Benefits

Benefits:
  • Health + Dental + Vision Insurance
  • 401(k) + Match
  • Flexible Hours
  • Paid Time Off

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