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Senior Social Media Manager

3 months ago

West Hollywood, United States Patrick Ta Beauty Full time

Patrick Ta Beauty is looking for an experienced digitally savvy Senior Social Media Manager with proven expertise in scaling social presence and growing digital communities across multiple platforms. A proven background in beauty is preferred. This role will report to the Senior Director of Marketing.

The ideal candidate will be a leading force in social strategy with a proven history of scaling social presence through strategic storytelling in a highly curated visual lens. This candidate will have a refined eye for the brand's aesthetic and a passion for the brand. This position is onsite, located in West Hollywood, CA.

ABOUT PATRICK TA BEAUTY

Patrick Ta Beauty was founded in 2019 by world-renowned celebrity makeup artist, Patrick Ta and one of his first-ever clients and beauty and skincare expert, Rima Minasyan. The pair work together to create, perfect, and launch each product for both the makeup artist and the everyday makeup wearer. Patrick Ta Beauty's goal has always been to make their consumer feel great in their skin and give them versatile products that can create any look.

RESPONSIBILITIES

The Social Media Manager will be responsible for the growth and health of all owned social media channels and the development of new emerging channels

  • Ensure brand social goals are executed in totality and lead strategy to ladder back
  • Develop campaign, always-on, and adhoc social content strategies to achieve growth in reach, sentiment, and engagement that ladder back to 360 marketing plans
  • Inform the creation of custom in-house content to be purposed on social channels
  • Actively balance storytelling for the brand overall and commerce-driven content.
  • Create consistent, actionable social media reporting and insights. Manage the appropriate analytic tools to optimize social media performance.
  • Partner with digital growth & acquisition marketing teams to optimize synergies between paid & organic social media efforts.
  • Stay on the cutting edge of industry trends, prominent cultural conversations, new platforms, and best practices
WE THINK YOU'LL BE A GREAT FIT IF...
  • You're a natural storyteller. You are incredibly creative and your words convey the experience, authenticity and the aspiration of the Patrick Ta Beauty brand.
  • You're curious. You have a passion for the beauty space, in particular makeup/ color cosmetics, and have a natural curiosity that compels you to learn more and listen to what our consumers are telling us about our brand.
  • You're driven. You are a self-motivator with lots of enthusiasm and ability to work on high-visibility projects under tight deadlines with strong attention to detail.
  • You're a team player. You have a strong voice and want a seat at the table to help shape the future of Patrick Ta Beauty. You want to support and empower others, celebrating the accomplishments of the team as a whole.
PROFESSIONAL QUALIFICATIONS
  • 7+ years of experience in leading social strategy with a demonstrated portfolio of work
  • Prior beauty experience
  • Proficient in Adobe Creative Suite
  • Strong communication, conceptual thinking, and management skills
  • Detail-oriented and passionate about social media
  • Keen eye for typography, visual design and photography
  • Proactive team player and collaborator
  • Strong multi-tasker and ability to handle high-volume of work under tight deadlines
  • Organized with exceptional time-management skills
  • Understanding of established brand values and brand aesthetics with an ability to produce on-brand campaigns that fits within existing brand codes
WHAT WE OFFER
  • Bonus Opportunity
  • Health Benefits
  • 401(k) with a company match
  • Free Goods (Gratis) + Product Discount Program
  • Flexibility & Wellness Stipend
  • Paid Leave Programs
  • Paid Holidays & Summer Fridays

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.