Senior Brand Marketing Manager

4 weeks ago

Livonia, United States Cabinetworks Group Full time
Job Description
Our people are the life of this company. Together, we build life into the kitchen.

We are a nationwide team, designing and manufacturing the most comprehensive choice of kitchen cabinets in the U.S. Our people pride themselves on genuine collaboration, working to deliver a seamless, integrated, quality experience to anyone and everybody. Our shared purpose is to bring the kitchen to life - the place where people spend such a meaningful part of their personal and family lives, and the true heart of any home. This is why your career with our company can be so satisfying, rewarding and worthwhile

Understand, manage and communicate the overall vision, strategy and positioning for the Cabinetworks Group brands through internal and external marketing communication channels. Responsible for understanding the cabinetry industry, its customers, market drivers, competitors, and our position in the market in order to establish annual and long term brand marketing and communication plans.

PRINCIPAL FUNCTIONAL RESPONSIBILITIES:
  • Work with Marketing Director to develop and execute overall vision and strategy for the total brand experience.
  • Develop and execute the integrated marketing plan, in conjunction with Sales and Channel Marketing, to deliver total brand value proposition.
  • Collaborate and work in conjunction with Product Development, Sales, Customer Care and others to develop and implement brand communications strategies and tactics.
  • Manage unique and meaningful communication efforts, including branded messaging and product-specific marketing.
  • Work with Product Design and Product Management to ensure the product strategy and definition are consistent with brand positioning
  • Develop, implement and manage social media (customer and consumer facing) communication strategy.
  • Monitor and evaluate success of communication activities.
  • Assist in the development of an overall brand and communications strategy to meet company objectives and work with other members of team(s) in a collaborative environment
  • Collaborate with other brand and marketing leaders to ensure coordinated positioning and marketing efforts across all channels and mediums of communications.
  • Monitor industry, competitor and consumer trends, implementing opportunistic or corrective action as appropriate.
  • Assist with department budget creation, and managing projects to approved budget.
  • Manage and monitor brand metrics and goals, including revenue and profitability.
  • Initiate and interpret market research to inform brand strategy and campaign execution.
ESSENTIAL QUALIFICATIONS AND SKILLS:
  • Bachelor's degree in marketing, communications or related field.
  • 5 years of experience in marketing, marketing communications or brand management
  • Proficient skills developing integrated, multi-discipline marketing plans.
  • Thorough understanding of marketing principles across all disciplines, including but not limited to: advertising, media, social, PR, web/digital/interactive, literature, collateral, POS/merchandising.
  • Strong understanding of customer and market dynamics.
  • Excellent verbal and written communication skills.
  • Proven ability to develop and execute strategic programs and supporting tactics
  • Excellent project management and managing multiple projects with a deadline orientation and focus.
  • Ability to quickly grasp complex business environment and concepts and express them clearly.
  • Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed timeframes.
  • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
  • Ability to travel up to 10%.
PREFERRED QUALIFICATIONS AND SKILLS:
  • 7+ years of experience in marketing, marketing communications or brand management
  • Master's degree or MBA in marketing, communications, journalism or related field.
  • Experience in building industry.
  • Familiarity with the cabinet industry and product.


Shift

Full or Part Time
Full time

Cabinetworks Group (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Cabinetworks Group is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-verify Right to Work Poster: English, Spanish

  • Digital Marketing Manager

    6 days ago

    Livonia, United States Trinity Health Full time

    Employment Type:Full timeShift:Description:Manages the strategic and coordinated activities associated with proactive, integrated, and effective digital and website marketing solutions. Provides enterprise oversight and leadership of integrated digital marketing strategies aimed at digital growth and consumer engagement. Responsible for select aspects of...

  • Entry-Level Brand Coordinator

    4 weeks ago

    Livonia, United States Boundless Promotions Full time

    Are you ready to move from a BORING cubicle to something more creative? Boundless Promotions looking for a creative, innovative, and solution-oriented individual to join our Marketing and Sales Department. We are one of the fastest-growing and leading premier agencies in the area that specializes in delivering results in Marketing, Sales, and Brand...

  • Digital Marketing Manager

    1 week ago

    Livonia, United States Trinity Health Full time

    Employment Type: Full timeShift:Description: Manages the strategic and coordinated activities associated with proactive, integrated, and effective digital and website marketing solutions. Provides enterprise oversight and leadership of integrated digital marketing strategies aimed at digital growth and consumer engagement. Responsible for select aspects of...

  • Senior Email Marketing Specialist

    5 days ago

    Livonia, Michigan, United States AAA Life Insurance Company Full time

    Senior Email Marketing Specialist US-MI-Livonia Job ID: Type: Regular Full-Time # of Openings: 1 Category: Website & Digital Marketing Livonia Overview The Senior Email Marketing Specialist is responsible for leading the development and optimization of AAA Lifes acquisition email campaigns from strategy through to execution. This individual will manage the...

  • MGLN- Group Marketing Specialist

    4 weeks ago

    Livonia, United States Inteplast Group Full time

    Position: Marketing / Group Marketing Specialist Position Objective: This position reports to the Senior Executive Manager. The Marketing / Group Marketing Specialist is a multifaceted role that will facilitate all aspects of Fantapak & other Grocery/Retail marketing efforts, including design, traditional & digital marketing techniques, photography, website...

  • MGLN- Group Marketing Specialist

    3 weeks ago

    Livonia, United States Inteplast Group Full time

    Position: Marketing / Group Marketing Specialist Position Objective: This position reports to the Senior Executive Manager. The Marketing / Group Marketing Specialist is a multifaceted role that will facilitate all aspects of Fantapak & other Grocery/Retail marketing efforts, including design, traditional & digital marketing techniques, photography, website...

  • Senior Distribution Marketing Manager

    4 weeks ago

    Livonia, United States Infineon Technologies Full time

    As a Sr. Distribution Marketing Manager, you will manage and support the enablement of select Distribution partners for successful promotions, and business wins. Does this sound exciting? If so, please apply today! In your new role you will: Manage and support the enablement of select Distribution partners for successful promotions, and business wins. ...

  • Senior Distribution Marketing Manager

    3 weeks ago

    Livonia, United States Infineon Technologies Full time

    As a Sr. Distribution Marketing Manager, you will manage and support the enablement of select Distribution partners for successful promotions, and business wins. Does this sound exciting? If so, please apply today! In your new role you will: Manage and support the enablement of select Distribution partners for successful promotions, and business wins. ...

  • Senior Distribution Marketing Manager

    5 days ago

    Livonia, Michigan, United States Infineon Technologies Full time

    In your new role you will:Manage and support the enablement of select Distribution partners for successful promotions, and business wins.Lead the engagement with select accounts to support key account development for Infineon.Develop deep understanding of the distribution market in the region.Collaborate with Infineon Distribution Organization for the...

  • Senior Distribution Marketing Manager

    3 weeks ago

    Livonia, United States Infineon Technologies Full time

    In your new role you will:Manage and support the enablement of select Distribution partners for successful promotions, and business wins.Lead the engagement with select accounts to support key account development for Infineon.Develop deep understanding of the distribution market in the region.Collaborate with Infineon Distribution Organization for the...

  • Senior Email Marketing Specialist

    1 month ago

    Livonia, United States AAA Life Insurance Company Full time

    Overview: The Senior Email Marketing Specialist is responsible for leading the development and optimization of AAA Lifes acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Lifes marketing objectives. This role is responsible for managing...

  • Senior Email Marketing Specialist

    3 weeks ago

    Livonia, United States AAA Life Insurance Company Full time

    Overview: The Senior Email Marketing Specialist is responsible for leading the development and optimization of AAA Lifes acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Lifes marketing objectives. This role is responsible for managing...

  • Marketing Associate

    4 days ago

    Livonia, United States Golden Standard Executives Full time

    With years of experience in the communication field, Golden Standard Executives has created relationship-based methods focused on our innovative marketing outreach techniques. There is no secret to our success. We simply build genuine, respectful, and transparent relationships with our clients and exceed their expectations. Our mission is to teach all our...

  • Marketing Coordinator

    2 weeks ago

    Livonia, United States Olga's Kitchen Full time

    Overview: The Marketing Coordinator is responsible for overseeing the daily tactical marketing duties to ensure the restaurants success across numerous communities and markets throughout the organization. The Marketing Coordinator works both at the corporate level and in the field to gather information, engage and execute store-level promotions, and...

  • Marketing Coordinator

    1 week ago

    Livonia, United States TEAM Schostak Family Restaurants Full time

    Overview: Fourth Generation Family Owned Business-TEAM Schostak Family Restaurants is looking to add a Marketing Coordinator to our already talented TEAM. Based out of Livonia, Michigan, with an expansive portfolio of casual dining, family dining, fast casual, and quick service restaurants throughout Michigan, TEAM Schostak Family Restaurants (TSFR) include...

  • Marketing Director

    4 weeks ago

    Livonia, United States Insight Global Full time

    Insight Global is looking for a Director of Marketing to lead all of marketing and strategy for an entertainment Conduct weekly in-person Marketing team meetings to review in-flight work efforts and plan for the week and month ahead. - Analyze leads generated from bookece. com and from various marketing initiatives (Google Ads, paid social ads, online...

  • Director of Marketing

    1 week ago

    Livonia, United States Private Construction Company Full time

    Job DescriptionJob DescriptionAbout Us:We are a dynamic and growing small business committed to delivering exceptional products/services to our customers. We are looking for a passionate and versatile Director of Marketing to join our team and spearhead our marketing efforts. This role offers the unique opportunity to build and lead the marketing department...

  • Director of Marketing

    3 weeks ago

    Livonia, United States Private Construction Company Full time

    Job DescriptionJob DescriptionAbout Us:We are a dynamic and growing small business committed to delivering exceptional products/services to our customers. We are looking for a passionate and versatile Director of Marketing to join our team and spearhead our marketing efforts. This role offers the unique opportunity to build and lead the marketing department...

  • Marketing Analytics Manager

    3 weeks ago

    Livonia, United States Vaco Full time

    Key Responsibilities: Leadership and Team Management: Lead, mentor, and develop a team of marketing analysts. Foster a collaborative and innovative team environment. Set performance goals, conduct regular reviews, and provide feedback. Data Analysis and Insights Generation: Analyze large datasets to generate actionable marketing insights. Develop, tune,...

  • Marketing Analytics Manager

    3 weeks ago

    Livonia, United States Vaco Full time

    Key Responsibilities:Leadership and Team Management:Lead, mentor, and develop a team of marketing analysts.Foster a collaborative and innovative team environment.Set performance goals, conduct regular reviews, and provide feedback.Data Analysis and Insights Generation:Analyze large datasets to generate actionable marketing insights.Develop, tune, and...