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Marketing Specialist Day/Swing Full-time
3 months ago
Silverado Casino.
Our energetic regional marketing team is looking for a new team member, who could take over our online and Casino floor marketing efforts and help us take them to the next level.
We are not looking for a person who simply can maintain our fun pages and websites. Instead, the ideal candidate should:
- have minimum 2 years of professional experience in digital advertising
- have a deep understanding of social media platforms and strong budget management abilities
- be able produce copy that accurately reflects our brand's unique personality
- understand tools and technologies like SEO, MAIDs, AdWords, Web CMS, lookalike audiences, online retargeting, etc.
- know gimmicks and unconventional methods of social media advertising
Duties:
- Defines social media campaigns as they align to the overall digital marketing strategy.
- Schedules, publishes and shares content on all social media channels.
- Establishes company's online reputation by building brand and service awareness.
- Creates original content and align to content calendar.
- Defines and set target audiences for social and web ad campaigns.
- Manages the online advertising budget for campaigns.
- Oversees A/B testing parameters and scheduling of the ads.
- Actively monitors social mentions and engages in conversations across social channels and web properties.
- Manages social listening tools.
- Stays up to date on the latest in industry news.
- Collaborates with in-house Graphic Designers and Marketing Mangers to ensure cohesive brand representation and to develop advertising assets for target customers.
- Regularly builds brand visibility across social channels.
- Proactively builds relationship between the audience and the brand.
- Ensures that company's multiple websites are in compliance and up to the latest SEO standards
Requirements
- Must be 21 or older.
- 2+ years of professional experience in digital advertising.
- Gaming industry experience is preferred but not required.
- High School or equivalent required.
- Ability to obtain Nevada Gaming Registration is preferred but not required.
- Good knowledge of MS Office (Excel proficiency is a plus).
- Excellent Communication skills; i.e. reading, writing and general communication in English.
